This week we take a look at the new Rollersnakes website. As ever, winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, James Root via twitter: @RootToMarket. Nominations can also be tweeted so please share and get involved!
WHAT DOES THE SITE DO?
Rollersnakes is an online store for brands associated with skating – clothing, footwear, hardware and accessories.
WHAT DOES THE SITE SAY THEY DO?
“THE ORIGINAL ONLINE SKATE SHOP”
WHAT DOES THE SITE DO WELL?
- The bright logo on the top-left of the page displaying the company’s name and their tagline introduces them immediately
- The grouping together of relevant information (phone number/live chat (nice touch, btw) and basket/account details) means a lot of information can be placed at the top of the page without it looking too crowded
- The simple top-navigation with (succinctly) categorised drop downs makes for easy browsing
- Quality images with descriptive content for “Freshest Items”
- Bold, informative and useful CTAs in the banner such as “click here for details” and “shop decks”
- USPs are given a prominent position on the homepage
WHAT ELSE DOES THE SITE DO WELL?
- More cute but useful descriptions encourage visitors to click through into categories
- Searches can be refined on the left hand side so visitors aren’t struck down with online decision paralysis
- Social buttons are present alongside the images of the products
WHAT DOES THE SITE NOT DO WELL?
- Do those USPs on the homepage stand out enough? Could they be working harder? – TEST IT!
- The option to refine search actually still looks a little daunting for some of the categories with more brands and colour options. Something more condensed but eye catching could make this valuable tool even more appealing to use – TEST IT!
- The product features could be displayed better, more clearly and users will be encouraged to view offers and reviews if they can see them above the fold – TEST IT!
Congratulations Rollersnakes, your new website is way more attractive and way, way more user friendly – but there’s room for further improvement and CRO testing can help make those improvements!
Remember: Each CRO Site of the Week receives some stuff from the CRO drawer, so look out for a package in the post!