Nessie5 Common CRO Myths Busted!

Conversion Rate Optimisation, a largely overlooked digital marketing discipline, is very much open to interpretation and as a result there are a number of common misconceptions concerning the process.  Here I take a look at some of the biggest myths … Continue reading

NudgeStockDigital Shoreditch 2013 - Nudgestock Digest

Following on from HP’s Analytics Wizard, Ross Scrivener’s post on his visit to Digital Shoreditch, I attended Nudgestock - the #ogilvychange Behavioural Design day - featuring some inspiring talks on making the digital world change for the better via cognitive … Continue reading

Rollersnakes IconCRO SITE OF THE WEEK – Rollersnakes

This week we take a look at the new Rollersnakes website. As ever, winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, James Root via twitter: … Continue reading

high-position-1Google Adwords Update - Image Ad Builder, Campaign Upgrade Centre and more

Whilst all the SEO’s run around in a panic about the latest Penguin Algorithm update the Paid Advertising guys can take in their own update….new features in Adwords. Not only have Google introduced new tools to make it easy to … Continue reading

Digital ShoreditchInsights From Digital Shoreditch – Tomorrow’s World

This week I was fortunate enough to attended the Digital Shoreditch 2013 conference, the theme for the day was “Tomorrow’s World” where people were brought together to discuss the future, and what might be coming to technology and marketing campaigns … Continue reading

penguin2Penguin 2.0/Penguin 4 update 22nd May 2013

Originally hinted at back in March we finally have confirmation from Matt Cutts that the latest generation of Penguin (2.0 if you’re Google version 4 if you’re Search Engine Land) is now live. Speaking on “This Week in Google” yesterday … Continue reading

crowding-per-pageGoogle Domain Crowding Update: May 2013

Back in December 2012 I wrote a post about how Google was making big strides in the right direction in regards to tackling domain crowding. While this was a positive step for sure, and the data clearly proved that the … Continue reading

spamGoogle Loves Spam Fruit from Outerspace

Last week, via Google+ I highlighted an issue concerning an exact-match brand related search query which produced a questionable search result. Originally raised internally by a colleague in the High Position office, I don’t often make a point of picking … Continue reading

CRO Site Of The Week - Daisy Jewellery

This week High Position’s Marketing Manager, Rachael Bilby, takes a look at As ever, winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, James … Continue reading

google-io-2013-logo-smallGoogle I/O 2013 – Day 2 Highlights

Day two of the annual Google I/O developers conference in San Francisco took place yesterday with the big announcements focused on Google Glass and Google+ Games. Google Glass Google I/O day 2 heard the announcement of various new apps for … Continue reading