Google+You BannerGoogle+ Rollout Custom URLs

Yesterday Google finally began rolling out vanity URLs for established Google+ profiles much to the joy of many Google+ users. In a post on Google+ Otavio Silva announced that Google have commenced rolling out custom URLs to established profiles, expanding … Continue reading

Google-AdWords-Quality-ScoreGoogle Ad Rank Update - Ad Extensions and Formats to Factor into Quality Score

So, what exactly is happening then? Up until now the Google Ad Rank calculation has only ever used two factors when ordering ads on a search page, which were max CPC bid and the ad’s quality score. Google is changing … Continue reading

Google-AdwordsThe Basics of Google Adwords – An Introduction to Keyword Match Types

The Building Blocks As anyone who is familiar with Google Adwords will know (and even some who aren’t!) keywords are the fundamental building blocks of any successful PPC campaign. Without the ability to filter searches how are we to know … Continue reading

FINALIST LOGOFinalist for Business Woman of the Year Award 2013

“Well I’ll go to the foot of our stairs!” (as my grandmother used to say) – I had a lovely surprise this week when I opened a letter from the people at Colchester Business Awards politely informing me that I … Continue reading

Keyword PlannerHow to Use the Google Adwords Keyword Planner

Having problems with the Google Keyword Planner? Don’t worry, what you need might be right under your nose. Since the Google Keyword Planner replaced the original Keyword tool many people have criticised the new planner, however if you understand how … Continue reading

Screen Shot 2022-10-17 at 14.24.084 New Demographic Reports Bring Opportunity For Savvy Marketers

Today we saw the introduction of 4 new reports within Google Analytics focussing on demographic information about our audience. The new reports give us access to new information about our visitors such as… Age Gender Affinity to a particular category … Continue reading

Google Penguin 2.1Penguin 2.1 / Penguin 5 Launched Affecting ~1% of Searches

It would appear it’s all systems go at Google at the moment, even more so than usual! Just days after announcing the launch of the newly formed Hummingbird algorithm, Google have officially announced the roll-out of Penguin 2.1. It’s been … Continue reading

Business_Against_Poverty_LogoOur Giving4ward™ Scheme Helps Business Against Poverty

Another month passes and another Giving4ward™ donation amount has been calculated. This month we are giving to Business Against Poverty, which is a sub-section of the charity People Against Poverty Business against Poverty is an accredited membership community and … Continue reading

The organisers and sponsors – Iain Wickes (FSB), Sara Khan (Virgin Media Pioneers), Terry Heffernan (High Position)High Position proud to support East of England Entrepreneurs

High Position were recently the proud hosts of a free event for budding entrepreneurs at the Weston Homes Stadium – home of Colchester United FC. The event, titled “Witness the Birth of a Business”, was run in conjunction with Virgin … Continue reading AdWords with Google Analytics and GWT

Make Better Decisions by Linking AdWords with Google Analytics and Webmaster Tools A few weeks ago, Google announced that a new feature has been added in AdWords which will allow you to link Google Analytics and Google Webmaster tools (GWT) … Continue reading