Link AuditManual Penalty Removal & Recovery - Part 3 - How to Perform a Link Audit

Link auditing is a skilled process through which there is no “one size fits all” solution. It’s a fluid process in which different approaches can be adopted, depending on individual circumstances such as link history, the type of link penalty … Continue reading

Panda 4.1Panda 4.1 Slow Rollout Commences

Google have announced the slow rollout of Panda 4.1, Google’s 27th Panda update originally released back in February 2011. To recap, Panda is a filter which is designed to identify low-quality content and penalise accordingly through lesser organic search ranking. … Continue reading

Keep-Calm-and-CalloutCan AdWords Callout Extensions Save Your Sanity?

A colleague of mine, working on a new build AdWords account a few days ago, became increasingly frustrated at the 35 character limit imposed on the two lines of body text in his ads, to the point where he had … Continue reading