Monthly Archives: September 2014
Manual Penalty Removal & Recovery - Part 3 - How to Perform a Link Audit
Link auditing is a skilled process through which there is no “one size fits all” solution. It’s a fluid process in which different approaches can be adopted, depending on individual circumstances such as link history, the type of link penalty … Continue reading
Panda 4.1 Slow Rollout Commences
Google have announced the slow rollout of Panda 4.1, Google’s 27th Panda update originally released back in February 2011. To recap, Panda is a filter which is designed to identify low-quality content and penalise accordingly through lesser organic search ranking. … Continue reading
Can AdWords Callout Extensions Save Your Sanity?
A colleague of mine, working on a new build AdWords account a few days ago, became increasingly frustrated at the 35 character limit imposed on the two lines of body text in his ads, to the point where he had … Continue reading