Category Archives: Analytics
How to Track Mobile Click to Calls in Google Analytics
The tracking and association of telephone calls to digital activities has been a troublesome hurdle to overcome in the past. Thankfully, these days there are a number of services to help you understand the impact your online presence has on how … Continue reading
We’ve been hearing the phrase for a few years now, but so far mobile hasn’t really exploded in the way we’ve all been expecting. Sure, usage is gradually going up but SMEs have mostly continued to ignore it in terms … Continue reading
Buzzword Bingo… what even is ‘Predictive Analytics’?
The marketing world is just about coming to reality with the term “Big Data”, people have realised that A) They don’t have any “big data” and B) 90% of people don’t know what it is or how to use it anyway. … Continue reading
YUPPIES? WOOPIES? Or maybe DINKIES? - How would you describe your customers?
Most of us marketing folk will have heard of YUPPIES, WOOPIES and DINKIEs and this month’s latest persona acronym is the much loved “YOLDie” – i.e. Young Old Person. A lot of organisations will embrace an awareness of these marketing … Continue reading
How Good Value Can Boost Revenue
5 ways to experiment with upselling based on value People are spending more money online than ever before and one of the main reasons that people turn to online vs. offline - aside from convenience - is the opportunity to … Continue reading
Ecommerce Site Search - Improve your customers search experience
There’s a reason why Amazon’s search box takes up a significant part of the screen. Ecommerce retailers know the value that on-site search adds to their business. Consumers have been spoiled over the last 10 years with ever-improving search algorithms and … Continue reading
How to send Author & Category from WordPress to Analytics Content Groups
Send Author & Category information from your WordPress blog posts to Google Analytics. Google Analytics recently released Content Groups to the world. In this post I will show you how to track the most popular Authors and Categories from your … Continue reading
5 Digital Trends to Watch in 2014
If 2013 is anything to go by, this year will be another cracker for digital marketing. With 79% of the EU having internet access in 2013, compared to 55% in 2007 and online traffic from mobile devices increasing by 46% … Continue reading
4 Social Targets For 2014 (and what to measure)
There are 2 things that can be considered crucial for business when it comes to social media. 2 aspects that when combined can provide real insight in to your customers minds, and benefits for your business - but before I … Continue reading
Social’s Influence on e-Commerce? Big returns or big waste of time?
“Does social media really affect my business and the shopping habits of my customers?” A question many companies are trying to answer right now, in this new world of talking directly to your audience online, can you afford not to … Continue reading