Google Maps Pac-man ColchesterA Round-Up of 2015 April Fools’ Day Pranks

It has long been tradition for Google to bring a bit of humour to April with a selection of April Fools’ jokes and pranks. In 2014 we saw Google Maps Pokemon Challenge, Adbirds for Google Adwords and more, as well … Continue reading

What you NEED to know about Google's Mobile Friendly Algorithm UpdateWhat you NEED to know about Google’s Mobile Friendly Algorithm Update

UPDATE: At SMX Munich, Googler Zineb Ait Bahajji described the upcoming mobile-friendly algorithm as having more of an impact on search results than Penguin & Panda. The phrase “the year of the mobile” has been used to describe pretty much … Continue reading

User Engagement Measurement for SEOThe Importance of Measuring User Engagement for SEO

Website usability and user experience (UX) considerations are becoming vital factors for search marketers. Not only are usability/UX factors important for the more obvious reasons in relation to driving conversion, they’re also important factors in relation to SEO and organic search … Continue reading

how to track mobile click to call in googel analyticsHow to Track Mobile Click to Calls in Google Analytics

The tracking and association of telephone calls to digital activities has been a troublesome hurdle to overcome in the past. Thankfully, these days there are a number of services to help you understand the impact your online presence has on how … Continue reading

digital-digestDigital Digest – Facebook after Death, No Escape from the Algo & AdWords URLs

Another Monday, which means it is time for yet another #DigitalDigest, bringing you a breakdown of last week’s marketing news in bite-sized chunks! Last week we saw a lot of commotion about Facebook’s new after death options, Pinterest dealt some … Continue reading

Web Designer SEO 101Web Designer SEO 101

Rule One: SEO is not a Dark Art Many designers think that SEO is a magic black box of Darkness - or at least those who do it are wizards or something equally enigmatic. How many new Designers/Front-end Developers have … Continue reading

digital-digestDigital Digest: Google Algo Update, Access to Twitter Firehose and Big Investment in Content Marketing

This week’s #DigitalDigest features a Google algo update (shock horror!), Twitter and Google making friends, loadsa wonga for Taboola and a whole town full of Facebookers. Search Another day, another Google algo update. The latest one dropped on Thursday causing the … Continue reading

what is Content Marketing?What is Content Marketing? And 15 Other Essential Content Questions (Part 2)

Welcome back to the second part in my content marketing essentials series, for those who missed part one I covered some core content marketing principles, like “what is it?”, ‘why you need it’ and ‘what types of content to produce’ among … Continue reading

Google DevelopersMaking the Most out of Google’s New Structured Data Testing Tool

When it comes to talking about Structured Data, people mention Schema, Microdata and RDFa in the same sentence. The Schema is the current dominant vocabulary for including Structured Data on a website. Microdata, RDFa and JSON-LD are the various syntaxes … Continue reading

Digital Digest - Apple’s Earnings, Vine for Kids and the Super Bowl

Welcome to another edition of #DigitalDigest where we take a look at the top digital marketing stories from the past week. Today we take a look at Apple’s massive profits, Vine for Kids and of course the Super Bowl’s costly ad space. … Continue reading