Monthly Archives: July 2014
CRO Site of the Week: Ray-Ban Remix
This week Victoria Spall has nominated Ray Ban Remix as High Position’s CRO Site of the Week, with their clean and simple website design making for a very user-friendly choice. As this week’s winners, they’ll be notified of their award via … Continue reading
How to Hack Your Social Sharing Strategy (for free) in 3 Easy Steps!
Sharing is pretty-much what social media is all about - trying to gain traction on any of the social networks without sharing interesting and relevant content is like trying to take photos with the lens cap still on! However, the … Continue reading
This week Richard Price has nominated THABTO as High Position’s CRO Site of the Week, with their clean and simple website design making for a very user-friendly choice. As this week’s winners, they’ll be notified of their award via twitter … Continue reading
Improving Email Deliverability
Before you start looking to improve your clicks and conversions from emails, you’ll need to make sure that your emails are actually getting into your contacts inbox – and once they are, that they are being opened, rather than deleted, … Continue reading
YUPPIES? WOOPIES? Or maybe DINKIES? - How would you describe your customers?
Most of us marketing folk will have heard of YUPPIES, WOOPIES and DINKIEs and this month’s latest persona acronym is the much loved “YOLDie” – i.e. Young Old Person. A lot of organisations will embrace an awareness of these marketing … Continue reading
How to Structure Title Tags for SEO
In my 9 years experience in digital marketing I’ve been asked just about every question about Title tags and Meta Data you can imagine. From broad “how do you write the best page title for SEO” down to “How many … Continue reading
This week, we take a look at LUSH as our CRO Site of the Week. As this week’s winners, they’ll be notified of their award via twitter, and will be sent something from the HP CRO Drawer – talk about lucky! If … Continue reading
Manual Penalty Removal & Recovery - Part 2 - What Constitutes a Link Penalty?
Welcome to the second of this five part series covering the fundamental principles of Google manual penalties. In part one I discussed various factors to help improve your overall understanding of manual action. In part two I’m going to cover … Continue reading