The recent blog about Google Grants being available to registered charities (Google Grant Explained) has had a great response. In a week that has seen stories such as “Charity Donations Down 20% says UK Giving 2012 report” and the Guaridan article “Charities say lack of digital skills could damage fundraising prospects” it was great to hear from a charity in Manchester that is taking up our offer for help with the Google Grant!.
“Charities say lack of digital skills could damage fundraising prospects“
We were contacted by a representative from MedEquip4Kids a Manchester based charity that raises money to provide paediatric medical equipment and facilities for hospitals and community health teams.
Moving Forward Quickly
The team at MedEquip4Kids are now completing the Google Grant Application process and we will help to set up an Adwords campaign that could be set up by the new year! At High Position we will communicate with the client and create a campaign with the aim of increasing the number of volunteers, promote fundraising ideas such as a Great Manchester Run which they have available for next year and aim to promote regular donations.
Paid Advertising The Cheap Advertising Option!
With paid advertising you can quickly raise awareness of your charity and thanks to the grant can be the cheap way to advertise!
The Google Grant Really Works
“We use the Google Grant ourselves for Adwords actually. Fantastic resource that really makes a different to our web traffic.” - Vicky Lawson - UkonlineCentres.com
“One individual committing to raising £20,000 for a new school building and has already raised £5,000″ - Tom Bowden - Building Malawi
If you would like to know more please get in touch! Fill in our contact form or Follow our PPC Expert on Twitter @essex_wiganer
Thank you Martin . Now that we have been approved i look forward to working alongside you . It will sure be interesting to show the impact of digital marketing in the Third Sector World.
Thank you for your Support
You are Star!!
Hi Sarah, thank you for you comment it will be a pleasure working with you. I am sure we can help the charity!
The way we communicate and market is changing rapidly and as we are a charity we do not have the capital to throw at a regional or national digital marketing campaign. By having a google grant and the wonderful support from Martin Roche at HP it means we can move with the times. Our Great North run places sold out for the first time ever and we are getting more enquiries for volunteering opportunities. The exposure to our charity has been immensely increased.
Thank you !
I cannot thank you enough for helping us get the Google Adwords Grant. The application was, for once, really easy and it was so exciting to be approved. However, given I am absolutely categorically not of a techno bent, it has been incredibly reassuring and helpful to be able to call on your assistance to put together a campaign. We are a tiny charity with a massive remit, and I know that the internet plays a massive part in connecting with our fundraisers and beneficiaries. Having help with this is just brilliant. Do not underestimate what a difference getting help means when you are struggling to join the dots up and get a charity up and running. Thank you very very much. Best wishes Dorinda