About Ross Scrivener

Ross Scrivener is High Positions resident data geek. Web Analytics is a complex beast and Ross guides clients on how to get actionable insights from their data, improve their marketing and make more money!

Site Search PerformanceEcommerce Site Search - Improve your customers search experience

There’s a reason why Amazon’s search box takes up a significant part of the screen. Ecommerce retailers know the value that on-site search adds to their business. Consumers have been spoiled over the last 10 years with ever-improving search algorithms and … Continue reading

Content Group - DashboardHow to send Author & Category from WordPress to Analytics Content Groups

Send Author & Category information from your WordPress blog posts to Google Analytics. Google Analytics recently released Content Groups to the world. In this post I will show you how to track the most popular Authors and Categories from your … Continue reading

Facebook Hand4 Social Targets For 2014 (and what to measure)

There are 2 things that can be considered crucial for business when it comes to social media. 2 aspects that when combined can provide real insight in to your customers minds, and benefits for your business - but before I … Continue reading

% Socially Assisted ConversionsSocial’s Influence on e-Commerce? Big returns or big waste of time?

“Does social media really affect my business and the shopping habits of my customers?” A question many companies are trying to answer right now, in this new world of talking directly to your audience online, can you afford not to … Continue reading

Screen Shot 2022-10-17 at 14.24.084 New Demographic Reports Bring Opportunity For Savvy Marketers

Today we saw the introduction of 4 new reports within Google Analytics focussing on demographic information about our audience. The new reports give us access to new information about our visitors such as… Age Gender Affinity to a particular category … Continue reading

Data, y u no big?Help! My data has a size complex!

Big data: it’s not the size that counts, it’s what you do with it. Big data will solve all your problems! You have some big data right? Out the back? I think it’s in that box under Sarah’s desk. First … Continue reading

E-Mail Tracking - You’re (Probably) Doing It Wrong

If you’ve ever sent out an email or a newsletter to your clients, I hope you tracked the links through Google Analytics! Now this is the point where people usually say “no, but we tracked it using this other software … Continue reading

tablet-transIs Mobile Traffic Replacing The Desktop?

You’ve probably heard the hype around Mobile website traffic lately, every time we visit Google they go on and on about smartphones. We’ve been ramping up our mobile efforts for over a year already, but we’ve been wondering lately, what … Continue reading

5 E-Commerce Dashboards for Internet Marketers

Google Analytics dashboards are a quick and easy way to keep your clients up to date with their most important business metrics. Below are 5 E-commerce specific dashboards we use at High Position, and you can quickly install and share with … Continue reading

Click to view full sizeMulti-Channel Funnels - 90 Day Look-back Is Here!

I arrived at work this morning, opened my inbox, and quelle surprise! a lovely treat from Google sitting right there! Google Analytics have announced that the look-back period within the Multi-Channel Funnel reports have been extended to 90 days before conversions, … Continue reading