Rachael Bilby, Author at High Position

About Rachael Bilby

Rachael is a SEO and PPC Account Manager at High Position and is a self confessed digital marketing geek and health junkie. You can follow Rachael on Twitter (@Bilbaroo) and also on Google+

Take Your Remarketing to the Next Level

We already know how powerful remarketing campaigns are when it comes to improving overall conversion rates. Visitors are simply too precious to lose out on, so it makes sense to chase after them , just in case some gentle encouragement … Continue reading →

‘Tis the season of giving

At High Position we make a real effort to give back and drum up donations for local and national charities – from donating a portion of our invoices each month to stuffing our faces with charity cupcakes. With Christmas fast … Continue reading →

CRO Site Of The Week: Sweat Shop

This week HP Group’s Marketing Manager, Rachael Bilby, takes a look at www.sweatshop.co.uk. As ever, winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, James … Continue reading →

The Christmas Countdown Has Begun

Only 100 Days To Go! Forgive us for mentioning the “C” word so soon after a pretty decent summer! However, with the 100 day marker arriving, there is no better time to step your Pay Per Click advertising up a gear … Continue reading →

Collect, Segment and Engage

After a day at Google’s London offices, the High Position Account Managers are up to scratch with AdWords latest BIG thing – Remarketing Lists for Search Ads #RLSA Ok, so the name isn’t too catchy but this is a hot … Continue reading →

EACH Pound Will Make A Difference at The Treehouse

Having selected the East Anglia’s Children’s Hospice (EACH) as our August recipient under the Giving4ward™ charity scheme, our Managing Director Stephen Dart visited their ‘Treehouse’ centre in Ipswich to present them a cheque for £168 to fundraiser Melissa Collett. Melissa … Continue reading →

CRO Site of the Week - Missguided

This week High Position’s Marketing Manager, Rachael Bilby, takes a look at www.missguided.co.uk. As ever, winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, James … Continue reading →

High Position Business Show Success

Last week we dusted off the business stand and pressed our High Position shirts in preparation for The Business Show at London’s Excel. With over 30,000 attendees we had a fantastic couple of days talking to a number of people … Continue reading →

CRO Site Of The Week - Daisy Jewellery

This week High Position’s Marketing Manager, Rachael Bilby, takes a look at www.daisyjewellery.com. As ever, winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, James … Continue reading →

The Brand Bidding Debate

To Bid, Or Not To Bid… At High Position we take ROI seriously and aim to use PPC budgets as efficiently as possible, generating cost effective clicks, which convert well and achieve a healthy CPA. One topic we are constantly … Continue reading →