Top Tips for 2013 Advent Calendar

HP Launch Festive Top Tip Treat We wish you a merry Christmas, we wish you a merry Christmas… and so on. It is now officially the eve of the silly season and to celebrate another fantastic HP year we thought … Continue reading

Panda 22 UpdatePanda 22 Confirmed (finally) on 21st November

Whilst November has felt like a less harassing month as far as algorithm updates go, confirmation has finally been given for a suspected algorithm update which took place on the 22nd November. Large amounts of flux was noticed on Mozcast … Continue reading

Human Brain FunctionDon’t You Know I’m CRO Loco – Engage With The Brain

Having recently read The Web Psych’s “Webs Of Influence: The Psychology of Online Persuasion”, I was interested to learn more about the developing new field of Neuroesthetics which essentially seeks to understand how beauty stimulates the brain and how the … Continue reading

conversion conferenceConversion Conference Day One Digest

This week I had the pleasure of attending the first day of the Conversion Conference at The Business Design Centre in Islington. Experts in the fields of online conversion shared their knowledge and experiences, providing insights into improving website conversion … Continue reading

Photojojo homepageCRO Site of the Week – The Photojojo Store

This week High Position’s CRO specialist, Laura ‘Super’ Hands, takes a look at Photojojo.com. As ever, Winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, … Continue reading

Top 10The Unofficial HP Top 10 CRO / UX Tips Chart PART 2

Following on from last week’s post, Libby delivers Part 2 of the Unofficial HP Top 10 CRO/ UX Tips Chart. If you’re not already sick of it, please feel free to re-play the soundtrack. “Straight in at number 5…” 5. … Continue reading

belugaBoosting your PPC campaign with product ad extensions

Product Ad Extensions will appear under your ad text, and as this is linked straight from the Google Merchant Centre, the extension will include an image, title and price relevant to the users search query. Product Ad Extensions are a … Continue reading

med-equipGoogle Grants Update – Charities Respond Well to Google Grants Blog

The recent blog about Google Grants being available to registered charities (Google Grant Explained) has had a great response. In a week that has seen stories such as “Charity Donations Down 20% says UK Giving 2012 report” and the Guaridan … Continue reading

Manchester Top Student TownGeo-Target Your Most Profitable Audience

One thing that small businesses and large enterprises have in common is that their online advertising campaign budget needs to be stretched to the max and generate the best ROI. Whether you have a handful of key products and/or services … Continue reading

Top 10The Unofficial HP Top 10 CRO / UX Tips Chart

As we wish a Happy 60th Birthday to The Official UK Top 40 Singles Chart this week, Libby counts down The Unofficial HP Top 10 CRO / UX Tips Chart. This post will be more effective when accompanied by this … Continue reading