Research Documents from HP Group
2013 Digital Strategy Guide
Essential reading if you're thinking about your 2013 digital marketing strategy; covering key trends you'll need to consider.
Why Google Loves Good PR
Discover the importance of PR to SEO (and vice versa) and how your PR activity can lead to great search engine visibility.
Analytics Data Highlights: How GA Helps Us Win!
This is a whitepaper collating highlights of our aggregated Google Analytics data research providing insight into key areas of online marketing.
Everything you need to know about Google+ local search
A complete guide to setting up and optimising your Google+ Local profile. Get found by people in your area.
Boosting conversion rates through basic psychological principles.
The psychology of internet marketing involves trying to understand the ways in which an online audience thinks and behaves in order to make predictions about their future behaviour, engage with them more effectively and eventually sell more.