Category Archives: Analytics
GA Segmentation Tips: Find Your Best Customers!
On the face of it, Google Analytics can be bit daunting for new users who aren’t analytically minded. There’s a lot of data at your fingertips but, unless you know how to use it, you might be making poor decisions … Continue reading
Clearer Insights Today – 4 Free Custom Reports
If like me you spend half of your waking hours staring at Google Analytics then you’ll know that GA doesn’t have many of the reports you would like it to. I get asked daily about finding key information that isn’t … Continue reading
How Will You Measure Success In 2013?
If you are not measuring your website against your business objectives, you’re doing yourself and your website a disservice. Tracking key performance indicators aligned with your business objectives is fundamental to understanding and recognising your website’s true value and potential. … Continue reading
Calculate the CPA of your online and offline campaigns
It’s no secret that many companies struggle to attain accurate Cost per Acquisition figures. A lot of the time this boils down to bad tracking but also, worryingly, is often because they just don’t know how to get to the … Continue reading
Get the most from Google Analytics in 2013
Back in early November we were fortunate enough to spend 2 days at Google HQ in California attending their annual Analytics conference, a unique opportunity to speak with industry experts about the new features and ideas coming to the product … Continue reading
Universal Analytics – GACP Summit Day 1 Announcements
We’re GACP and proud! We here at High Position have been GACP partners for the last 4 years. Once again, two intrepid members of our team are braving the wonderous sunrise view of the Golden Gate Bridge, and struggling through … Continue reading
High Position Hit Google Global HQ In California
Two of our top geeks are in transit to Google’s Global HQ for the Google Analytics Certified Partner Summit, send us your questions to put to Google. Continue reading
