httpsHTTPS Now a Ranking Signal

While Google’s money-making focus will always be on paid search, they depend on having “successful” organic use so users even see their text/shopping ads - and any kind of reliance on organic search means that the SEO industry is never … Continue reading

Economists do it with modelsBuzzword Bingo… what even is ‘Predictive Analytics’?

The marketing world is just about coming to reality with the term “Big Data”, people have realised that A) They don’t have any “big data” and B) 90% of people don’t know what it is or how to use it anyway. … Continue reading