Category Archives: Internet Marketing
Insights From Digital Shoreditch – Tomorrow’s World
This week I was fortunate enough to attended the Digital Shoreditch 2013 conference, the theme for the day was “Tomorrow’s World” where people were brought together to discuss the future, and what might be coming to technology and marketing campaigns … Continue reading
CRO Site Of The Week – Daisy Jewellery
This week High Position’s Marketing Manager, Rachael Bilby, takes a look at www.daisyjewellery.com. As ever, winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, James … Continue reading
The Brand Bidding DebateTo Bid, Or Not To Bid… At High Position we take ROI seriously and aim to use PPC budgets as efficiently as possible, generating cost effective clicks, which convert well and achieve a healthy CPA. One topic we are constantly … Continue reading
CRO Site of the Week: Sweaty Betty
This week High Position’s Marketing Manager, Rachael Bilby, takes a look at www.sweatybetty.com. As ever, winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, James Root … Continue reading
LinkedIn Lead The Way In Email Marketing
HP’s CEO, Stephen Dart, feels even more special than normal today having been congratulated by LinkedIn for being one of the top 5% most viewed profiles in 2012. The world’s largest professional network (with net worth of $7.5 Billion) now … Continue reading
A Retail Assemble – Is It Too Late To Save The High Street?
News this morning that the Government are assembling a crack team of ‘retail and property leaders’ headed by Local Growth Minister, Mark Prisk, Boots health and beauty division chief executive, Alex Gourlay, and retail guru, Mary Portas, comes as no surprise to … Continue reading
Give your business a local search boost in 2013
Are you a small business providing a service in your local area? If so, its time to grab yourself a mince pie and warm drink, sit back, and prepare to take some notes! (or you could just bookmark this page, … Continue reading
Social Media – Which Channels for Which Purpose?
If you’re serious about increasing your visibility online, narrowing your plans down to a single medium such as SEO or PPC is missing out on a massive amount of potential traffic and revenue. It’s no secret that including social media … Continue reading
Geo-Target Your Most Profitable Audience
One thing that small businesses and large enterprises have in common is that their online advertising campaign budget needs to be stretched to the max and generate the best ROI. Whether you have a handful of key products and/or services … Continue reading
Cautionary Tales From Comet Crash
High Street Retail Brands & the Digital Age Comet’s demise represented another dark day for the British economy in a year that has seen several significant casualties in the retail market. Aquascutum, Allied Carpets, Allders, Ethel Austin, Julian Graves, JJB … Continue reading
