Spam MEMEImproving Email Deliverability

Before you start looking to improve your clicks and conversions from emails, you’ll need to make sure that your emails are actually getting into your contacts inbox – and once they are, that they are being opened, rather than deleted, … Continue reading

Personal Values VaryYUPPIES? WOOPIES? Or maybe DINKIES? – How would you describe your customers?

Most of us marketing folk will have heard of YUPPIES, WOOPIES and DINKIEs and this month’s latest persona acronym is the much loved “YOLDie” – i.e. Young Old Person. A lot of organisations will embrace an awareness of these marketing … Continue reading

Early Learning Centre CRO Site of The WeekCRO Site of The Week – Early Learning Centre

Stepping aside from our usual CRO Site of The Week winners, this week High Position’s Marketing Manager, Rachael Bilby has crowned Early Learning Centre as winners of our weekly award. As ever, winners of this prestigious award will receive something from … Continue reading

containerB-to-B: Rocking the Content Marketing Hootenanny

Companies offering business-to-business products and services can suffer from image problems. If modern digital content marketing was a party (and many hold that it is), you’d be forgiven for expecting to find the B2Bers standing awkwardly in the hallway, subjecting … Continue reading

My Supermarket PigHow Good Value Can Boost Revenue

5 ways to experiment with upselling based on value People are spending more money online than ever before and one of the main reasons that people turn to online vs. offline – aside from convenience – is the opportunity to … Continue reading

MancbesterUnitedG+Taking Hangouts to a New Level!

The Manchester United “Front Row” experience It all starts with an IDEA! Manchester United Front Row Hangout Idea: Manchester United and Google+ teamed up to launch a historic Front Row campaign, which offered a select group of the Reds’ international fanbase the … Continue reading

segmenting-your-users5 Digital Trends to Watch in 2014

If 2013 is anything to go by, this year will be another cracker for digital marketing. With 79% of the EU having internet access in 2013, compared to 55% in 2007 and online traffic from mobile devices increasing by 46% … Continue reading

Time to get social2014 Marketing Plans – Don’t Get Your Tinsel in a Tangle

With the Christmas break fast approaching, it’s time to take stock of that knottiest of problems – your 2014 marketing plans.  It can often be a lonely task, so I asked High Position’s Head of Business Development, Dave Roscoe, for … Continue reading

Chunk GooniesCRO and Content Marketing: Content Is Chun-King

So everyone’s still talking about content marketing. This buzzword has the digital marketing world all a-quiver and while it has its advocates (and its adversaries), you can’t knock the idea of creating genuinely relevant, useful and engaging content to enhance … Continue reading

algo_timelineBeing Visible Online – Without Page One, Position One

Search has changed a lot over the last few years – and 2013 was no exception. With the numerous Panda and Penguin algorithm updates, the Hummingbird algorithm, the move towards encrypted search and the evolution of the knowledge graph, capturing … Continue reading