Personal Values VaryYUPPIES? WOOPIES? Or maybe DINKIES? – How would you describe your customers?

Most of us marketing folk will have heard of YUPPIES, WOOPIES and DINKIEs and this month’s latest persona acronym is the much loved “YOLDie” – i.e. Young Old Person. A lot of organisations will embrace an awareness of these marketing … Continue reading

It's not about mobileNew AdWords Innovations Announced

Since last year’s big Enhanced Campaigns announcement it’s been relatively quiet on the AdWords Front. There has been the steady trickle of updates and enhancements that we expect from Google, but nothing that could be described as game-changing. However, yesterday … Continue reading

spiderKeyword Research Strategy: Use all your Senses

For centuries, boffins have asked: When we look out on the world, do we see things as they really are, or are we limited to only what we see and hear (and smell) as representations of an unknowable reality? SEOs … Continue reading

tigerProduct Listing Ads Change Back to Google Shopping

  This week, Google have changed ‘Product Listing Ad Campaigns‘ to ‘Shopping’ in AdWords (kind of). And with the change, comes a much easier way of working with Product Listing Ads. Rejoice! Normally, I fear change. But this was actually … Continue reading

This is Gordon.Capture Impulse Buyers With Mobile Optimised PPC Landing Pages

This is the story of a man. A man looking for something. A man on an epic journey through the interwebs. A man named Gordon. It’s late. The wind is whistling through the trees, and the rain is lashing at … Continue reading

segmenting-your-users5 Digital Trends to Watch in 2014

If 2013 is anything to go by, this year will be another cracker for digital marketing. With 79% of the EU having internet access in 2013, compared to 55% in 2007 and online traffic from mobile devices increasing by 46% … Continue reading

Doubleclick for GoogleDoubleClick Search – What are the benefits of DoubleClick

So you have spent all year restructuring your Adwords account, you have a huge Adwords account that has hundreds of campaigns, hundreds of Ad groups and thousands of keywords. On top of that you have started to make a bit … Continue reading

Remarketing2014Take Your Remarketing to the Next Level

We already know how powerful remarketing campaigns are when it comes to improving overall conversion rates. Visitors are simply too precious to lose out on, so it makes sense to chase after them , just in case some gentle encouragement … Continue reading

smartphonesHow Mobile Shopping Could Make or Break Your Christmas PPC Campaigns

Yes it’s December folks and with the festive season now fully underway there’s going to be little respite from the commercial whirlwind that ensues at this time of year. Thankfully as the years have gone by there has been less … Continue reading

20181042_BG11How to Prepare Your PPC Campaigns for Cyber Monday

Cyber Monday originated in America as a clever marketing ploy originally devised when online shopping was on the rise. Falling on the Monday after Thanksgiving it encouraged continued online spend by customers already caught up in the retail madness of … Continue reading