PPC Archives - High Position Blog

Google Adwords Update – Image Ad Builder, Campaign Upgrade Centre and more

Whilst all the SEO’s run around in a panic about the latest Penguin Algorithm update the Paid Advertising guys can take in their own update….new features in Adwords. Not only have Google introduced new tools to make it easy to … Continue reading →

Have Enhanced Campaigns Changed Your Life?

The Dust Settles on Enhanced Campaigns… Working with AdWords has always been a constant process of learning, implementing, measuring and learning some more. The pace of change never slows and the number of updates and new features being rolled out … Continue reading →

High Position Supported Charities In The Press – Joining Jack and Josephs Goal

There are very few things I am more passionate about and proud of than my home town Wigan. Having left the town just over two and half years ago to further my career I still love the town and visit … Continue reading →

Google’s PPC Paid Search Must Have Ticket! Part 2

The End of PPC and Paid Search? Not Quite… So after and short break for coffee, biscuits and bag printing – no really, we designed our own Android characters and had them printed onto linen bags – it was back … Continue reading →

The Brand Bidding Debate

To Bid, Or Not To Bid… At High Position we take ROI seriously and aim to use PPC budgets as efficiently as possible, generating cost effective clicks, which convert well and achieve a healthy CPA. One topic we are constantly … Continue reading →

Google’s PPC Paid Search Must Have Ticket! Part 1

Google requests the company of… Google opened their doors last week for a special client/agency presentation, during which they detailed their vision for the future, and High Position had front row seats. Unlike many recent events, this one was at … Continue reading →

Google Shopping Ad Statistics – What to expect when PLAs come to the UK

From today, Google Shopping will begin the migration to a fully commercial model in the UK. Back when these changes were coming to the US, Google’s VP of Product Management stated the following: “We believe that having a commercial relationship … Continue reading →

Google Enhanced Campaigns – Google has evolved! by Martin Roche

As you will now be aware Google have made a huge announcement about Google Adwords. Google have launched Google Enhanced Campaigns, which seems to be the biggest change to hit adwords in recent years. So what does it mean for … Continue reading →

Enhanced Campaigns – Google AdWords’ Vision for the Future

Time, and Place, for a change… Google today announced what could be the biggest shake up ever to its AdWords advertising platform. Titled ‘Enhanced Campaigns’, it aims to be a better method of delivering relevant content, in the form of … Continue reading →

5 Ways to Increase CTR and Conversions in AdWords

I pity the fool that doesn’t use the 5 T’s of PPC! You may be familiar with the 4, 5 or 7 P’s, C’s, T’s, M’s W’s etc. of marketing; but the 5 T’s of PPC? No? This is because … Continue reading →