Google Play Store AdsMobile App Ads Coming to Google Play

Last week Google announced the launch of a pilot program enabling sponsored search results to show on the Google Play Store. Mobile app developers will now be able to directly promote their app in the store and have it feature … Continue reading

flowers on phoneMore PPC Leads With Call Only Campaigns

Mobile Search Is The New Black It seems like all marketing roads lead to mobile right now, and Google’s latest AdWords update certainly gives weight to this argument. Call Only Campaigns were rolled out across all AdWords accounts last week with … Continue reading

Lightbox ads are a great way to get your video content in front of your customers across a range of devices.Google AdWords Lightbox Ads: How To Do More With Your Video Content

Google unsurprisingly recognises the value that video is now playing in the digital strategies of many huge brands, with Lightbox ads now one of the more interesting ways to advertise video content. What is it? According to Google “Lightbox Ads are high-impact … Continue reading

adwords_upgraded_urlGoogle Unveils AdWords Upgraded URLs – Bright Shiny Things!

This week Google unveiled its latest update to AdWords, Upgraded URLs. Having looked at the details it could have huge reporting benefits for advertisers who use third party tracking, as well as AdWords and Google Analytics. For those who do not, … Continue reading

bingdogBing PPC Ads: Don’t Ignore The Underdog

Pay-per-click advertising is a great way for small businesses to add an extra dimension to their marketing strategy and gain some substantial wins for what can be a relatively low cost. Typically this involves immediately going straight to Google AdWords, … Continue reading

gcs badgeHow to Become a Google Certified Shop

One of the more controversial paid search moves by Google in recent years has to be that of Product Listing Ads (PLAs) changing from a free service to a paid one. Many of the clients that I worked with at … Continue reading

google adwords v11Google AdWords Editor v11 New Features

Towards the end of last year Google released its latest version of AdWords Editor for PPC campaign management, with claims that version 11 would be the most significant update made to the application since it was first launched in 2006. … Continue reading

Google shopping will soon be getting its very own exam!The New Google AdWords Shopping Exam

In December, High Position attended the Google Partners – Accelerate event at the Google European Headquarters in Dublin. As well as some fantastic presentations on the state of Digital Marketing and Pay Per Click Advertising, the subject of AdWords training … Continue reading

Keep-Calm-and-CalloutCan AdWords Callout Extensions Save Your Sanity?

A colleague of mine, working on a new build AdWords account a few days ago, became increasingly frustrated at the 35 character limit imposed on the two lines of body text in his ads, to the point where he had … Continue reading

Personal Values VaryYUPPIES? WOOPIES? Or maybe DINKIES? – How would you describe your customers?

Most of us marketing folk will have heard of YUPPIES, WOOPIES and DINKIEs and this month’s latest persona acronym is the much loved “YOLDie” – i.e. Young Old Person. A lot of organisations will embrace an awareness of these marketing … Continue reading