what is Content Marketing?What is Content Marketing? And 15 Other Essential Content Questions (Part 1)

Whether you’ve been in the digital marketing world for years or just stumbled upon it over the last few months, there’s no doubt that you’ll have come across the phrase ‘content marketing’ at one time or another. There are many … Continue reading

gspThe Similarities Between Content Marketing and Ultimate Fighting

Content Marketing Inspiration Comes In Many Shapes and Sizes, Including The Octagon and Welterweight, explains Digital Designer, Gavin Hyam. I get the train to work every day, 30 minutes in, 30 minutes out. I live in a lovely part of … Continue reading

Personal Values VaryYUPPIES? WOOPIES? Or maybe DINKIES? – How would you describe your customers?

Most of us marketing folk will have heard of YUPPIES, WOOPIES and DINKIEs and this month’s latest persona acronym is the much loved “YOLDie” – i.e. Young Old Person. A lot of organisations will embrace an awareness of these marketing … Continue reading

containerB-to-B: Rocking the Content Marketing Hootenanny

Companies offering business-to-business products and services can suffer from image problems. If modern digital content marketing was a party (and many hold that it is), you’d be forgiven for expecting to find the B2Bers standing awkwardly in the hallway, subjecting … Continue reading

spiderKeyword Research Strategy: Use all your Senses

For centuries, boffins have asked: When we look out on the world, do we see things as they really are, or are we limited to only what we see and hear (and smell) as representations of an unknowable reality? SEOs … Continue reading

Capture those IdeasCapturing Blog Ideas the Easy Way

So, you’ve got to write a blog post, whether it’s for your personal blog, your company’s or perhaps you’re writing a guest article or column for another site. For experienced and inexperienced writers alike, one of the most agitating scenarios is not … Continue reading

Chunk GooniesCRO and Content Marketing: Content Is Chun-King

So everyone’s still talking about content marketing. This buzzword has the digital marketing world all a-quiver and while it has its advocates (and its adversaries), you can’t knock the idea of creating genuinely relevant, useful and engaging content to enhance … Continue reading

OK GoogleBlogging is Your Business (Part 2) – How a Blog Can Help Your Business in Search

In the first of this duo of post I looked at what a blog can mean for your audience and the way it can build your brand and reputation the right way. In the second part we’ll be looking at … Continue reading

World Book Night - High position - 1High Position Celebrates World Book Night 2013

World Book Night 2013 is Here! World Book Night 2013 is being celebrated tonight in the UK, Ireland and the USA and here at High Position we are proud to say we are getting involved! The annual event, now in … Continue reading

How to Setup Google AuthorshipHow to set up Google Authorship / Rel Author Markup

Over the last year or so I have found that more and more new clients are aware they need to create a content strategy for their websites and know they need to tie this in with their social strategy; but … Continue reading