when_sharing_cant_wait_until_laterHow to Hack Your Social Sharing Strategy (for free) in 3 Easy Steps!

Sharing is pretty-much what social media is all about – trying to gain traction on any of the social networks without sharing interesting and relevant content is like trying to take photos with the lens cap still on! However, the … Continue reading

Personal Values VaryYUPPIES? WOOPIES? Or maybe DINKIES? – How would you describe your customers?

Most of us marketing folk will have heard of YUPPIES, WOOPIES and DINKIEs and this month’s latest persona acronym is the much loved “YOLDie” – i.e. Young Old Person. A lot of organisations will embrace an awareness of these marketing … Continue reading

containerB-to-B: Rocking the Content Marketing Hootenanny

Companies offering business-to-business products and services can suffer from image problems. If modern digital content marketing was a party (and many hold that it is), you’d be forgiven for expecting to find the B2Bers standing awkwardly in the hallway, subjecting … Continue reading

MancbesterUnitedG+Taking Hangouts to a New Level!

The Manchester United “Front Row” experience It all starts with an IDEA! Manchester United Front Row Hangout Idea: Manchester United and Google+ teamed up to launch a historic Front Row campaign, which offered a select group of the Reds’ international fanbase the … Continue reading

segmenting-your-users5 Digital Trends to Watch in 2014

If 2013 is anything to go by, this year will be another cracker for digital marketing. With 79% of the EU having internet access in 2013, compared to 55% in 2007 and online traffic from mobile devices increasing by 46% … Continue reading

Facebook Hand4 Social Targets For 2014 (and what to measure)

There are 2 things that can be considered crucial for business when it comes to social media. 2 aspects that when combined can provide real insight in to your customers minds, and benefits for your business – but before I … Continue reading

when_your_fans_are_onlineGet smart with your social media

In the excitement of getting online it’s easy to let social fall by the wayside. Far too often a social profile is registered and left to become a list of last-minute links to company press releases with no thought given … Continue reading

google-social-bannerTakeaways from “Let’s talk social with Agencies”

Last Friday we had the opportunity to attend “Let’s Talk Social with Agencies” – an event hosted by Google at their London offices. Along with the great hospitality, Google didn’t fail to deliver on useful tips, insights and suggestions on … Continue reading

twitter adsPromoted Tweets Launched for SMB’s

Twitter has now launched Promoted Tweets and Account Promotion for SMB’s /SME’s (Small and medium-sized businesses). After Twitter entered the stock market it was clear it would not be long until they started to monetise more areas of the business. … Continue reading

Social Proof - TripAdvisor Example 2The Social Proof Is In The Pudding

If I have to make a big purchase, the first thing I do is conduct my own version of Market Research. I chat to friends and family, find out what they know about said purchase and use their advice to … Continue reading