containerB-to-B: Rocking the Content Marketing Hootenanny

Companies offering business-to-business products and services can suffer from image problems. If modern digital content marketing was a party (and many hold that it is), you’d be forgiven for expecting to find the B2Bers standing awkwardly in the hallway, subjecting … Continue reading

MancbesterUnitedG+Taking Hangouts to a New Level!

The Manchester United “Front Row” experience It all starts with an IDEA! Manchester United Front Row Hangout Idea: Manchester United and Google+ teamed up to launch a historic Front Row campaign, which offered a select group of the Reds’ international fanbase the … Continue reading

segmenting-your-users5 Digital Trends to Watch in 2014

If 2013 is anything to go by, this year will be another cracker for digital marketing. With 79% of the EU having internet access in 2013, compared to 55% in 2007 and online traffic from mobile devices increasing by 46% … Continue reading

Facebook Hand4 Social Targets For 2014 (and what to measure)

There are 2 things that can be considered crucial for business when it comes to social media. 2 aspects that when combined can provide real insight in to your customers minds, and benefits for your business – but before I … Continue reading

when_your_fans_are_onlineGet smart with your social media

In the excitement of getting online it’s easy to let social fall by the wayside. Far too often a social profile is registered and left to become a list of last-minute links to company press releases with no thought given … Continue reading

google-social-bannerTakeaways from “Let’s talk social with Agencies”

Last Friday we had the opportunity to attend “Let’s Talk Social with Agencies” – an event hosted by Google at their London offices. Along with the great hospitality, Google didn’t fail to deliver on useful tips, insights and suggestions on … Continue reading

twitter adsPromoted Tweets Launched for SMB’s

Twitter has now launched Promoted Tweets and Account Promotion for SMB’s /SME’s (Small and medium-sized businesses). After Twitter entered the stock market it was clear it would not be long until they started to monetise more areas of the business. … Continue reading

Social Proof - TripAdvisor Example 2The Social Proof Is In The Pudding

If I have to make a big purchase, the first thing I do is conduct my own version of Market Research. I chat to friends and family, find out what they know about said purchase and use their advice to … Continue reading

ppc_top_influencersHigh Position – Making The Most Of Social Media

We all know that social media now plays a big part in our lives, whether it is staying in touch with relatives, school friends or finding out the latest news, social media is massive! The number of times I have … Continue reading

Steve Dart LinkedIn LegendLinkedIn Lead The Way In Email Marketing

HP’s CEO, Stephen Dart, feels even more special than normal today having been congratulated by LinkedIn for being one of the top 5% most viewed profiles in 2012. The world’s largest professional network (with net worth of $7.5 Billion) now … Continue reading