Category Archives: Internet Marketing

Chunk GooniesCRO and Content Marketing: Content Is Chun-King

So everyone’s still talking about content marketing. This buzzword has the digital marketing world all a-quiver and while it has its advocates (and its adversaries), you can’t knock the idea of creating genuinely relevant, useful and engaging content to enhance … Continue reading →

algo_timelineBeing Visible Online - Without Page One, Position One

Search has changed a lot over the last few years – and 2013 was no exception. With the numerous Panda and Penguin algorithm updates, the Hummingbird algorithm, the move towards encrypted search and the evolution of the knowledge graph, capturing … Continue reading →

Connected Plait ImageGet Connected & Feel The Discomfort

I was a finalist in the business awards recently… <cough> I may have mentioned that one or two times … okay I admit it I mentioned it ‘ad nauseum’ to anyone who would listen!  But my ego-boost-bragging aside, I have … Continue reading →

Remarketing2014Take Your Remarketing to the Next Level

We already know how powerful remarketing campaigns are when it comes to improving overall conversion rates. Visitors are simply too precious to lose out on, so it makes sense to chase after them , just in case some gentle encouragement … Continue reading →

Logo No SheepDon’t Be An SEO Sheep

Digital ShoreditchInsights From Digital Shoreditch – Tomorrow’s World

This week I was fortunate enough to attended the Digital Shoreditch 2013 conference, the theme for the day was “Tomorrow’s World” where people were brought together to discuss the future, and what might be coming to technology and marketing campaigns … Continue reading →

CRO Site Of The Week - Daisy Jewellery

This week High Position’s Marketing Manager, Rachael Bilby, takes a look at www.daisyjewellery.com. As ever, winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, James … Continue reading →

PPC OrangeThe Brand Bidding Debate

To Bid, Or Not To Bid… At High Position we take ROI seriously and aim to use PPC budgets as efficiently as possible, generating cost effective clicks, which convert well and achieve a healthy CPA. One topic we are constantly … Continue reading →

Image_1_HomepageCRO Site of the Week: Sweaty Betty

This week High Position’s Marketing Manager, Rachael Bilby, takes a look at www.sweatybetty.com. As ever, winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, James Root … Continue reading →

Steve Dart LinkedIn LegendLinkedIn Lead The Way In Email Marketing

HP’s CEO, Stephen Dart, feels even more special than normal today having been congratulated by LinkedIn for being one of the top 5% most viewed profiles in 2012. The world’s largest professional network (with net worth of $7.5 Billion) now … Continue reading →