Tag Archives: Usability
The Importance of Measuring User Engagement for SEO
Website usability and user experience (UX) considerations are becoming vital factors for search marketers. Not only are usability/UX factors important for the more obvious reasons in relation to driving conversion, they’re also important factors in relation to SEO and organic search … Continue reading
CRO and Content Marketing: Content Is Chun-King
So everyone’s still talking about content marketing. This buzzword has the digital marketing world all a-quiver and while it has its advocates (and its adversaries), you can’t knock the idea of creating genuinely relevant, useful and engaging content to enhance … Continue reading