The recent blog about Google Grants being available to registered charities (Google Grant Explained) has had a great response. In a week that has seen stories such as “Charity Donations Down 20% says UK Giving 2012 report” and the Guaridan article “Charities say lack of digital skills could damage fundraising prospects” it was great to hear from a charity in Manchester that is taking up our offer for help with the Google Grant!.
“Charities say lack of digital skills could damage fundraising prospects“
We were contacted by a representative from MedEquip4Kids a Manchester based charity that raises money to provide paediatric medical equipment and facilities for hospitals and community health teams.
Moving Forward Quickly
The team at MedEquip4Kids are now completing the Google Grant Application process and we will help to set up an Adwords campaign that could be set up by the new year! At HP Group we will communicate with the client and create a campaign with the aim of increasing the number of volunteers, promote fundraising ideas such as a Great Manchester Run which they have available for next year and aim to promote regular donations.
Paid Advertising The Cheap Advertising Option!
With paid advertising you can quickly raise awareness of your charity and thanks to the grant can be the cheap way to advertise!
The Google Grant Really Works
“We use the Google Grant ourselves for Adwords actually. Fantastic resource that really makes a different to our web traffic.” – Vicky Lawson – UkonlineCentres.com
“One individual committing to raising £20,000 for a new school building and has already raised £5,000″ – Tom Bowden – Building Malawi