CRO Site of the Week: Sonos


This week High Position’s Head of CRO, James Root, takes a look at As ever, the winner of CRO site of the week will win a prize from the HP CRO drawer.  All winners will be notified by James via twitter: @RootToMarket. Nominations can also be tweeted so please share and get involved!

What Does the Site Do?

Showcases Sonos wireless Hi-Fi system products.

What Does the site say they do?

“We’re doing what we set out to do. Changing the way people listen to music – one home at a time.”

What Does the Site Do Well?

Navigation is slick; simply scrolling down the homepage offers succinct info about Sonos - which to a technical layman could be perceived as a complicated bit of kit. Like the products themselves (I haven’t invested yet but seen demo’s and will be buying into it soon) the website is easy to use.

Clear hi-res images with concise content; excellent use of in-bedded, HD video; excellent use of sliders (my pet hate is a slider for slider’s sake) and purposeful CTA, such as ‘Learn More’, ‘Start Shopping’, ‘Find A Store’.

What Else Does the Site Do Well?

  • The Demo video is unmissable due to its size, clear call to action (System Demo - Take A Tour Of The System)

  • Excellent Radio Station Search feature on the Music page so you can find out what radio stations are included

  • Efficient and informative Support page that quickly answers any questions about Sonos products

  • Effective and prolific Social Media presence (Twitter, Facebook, G+, Instagram, Pinterest, YouTube and LinkedIn) - we especially love the use of the Bohemian Rhapsody Wayne’s World scene for the Sonos Playbar commercial - but why omit the famous headbanging bit?

What Does The Site Not Do So Well?

  • USP’s such as Free Delivery; 30 day money back guarantee; Unlimited Support are not as clear as they could be  -  TEST IT!
  • Product features are not as clear as they could be on the product Shop page - TEST IT!
  • “Add To Basket” - is this the best call to action for users that may be dithering? Is red the right colour of button? - TEST IT!

  • Tab section below the product is well integrated apart from the Overview elements which are not clickable (the same applies for the Reviews tab). Would usability improve if they were and directed to a relevant page? Get click maps setup; analyse the data and then TEST IT!

  • Site Search is inconspicuous - would usability benefit from this being more prominent? TEST IT!

Congratulations Sonos, your website is user friendly; informative and showcases Sonos products effectively - but there’s always room for improvement  and CRO testing can help make those improvements! And of course each CRO Site of the Week receives some stuff from the CRO drawer, so look out for a package in the post #Win!

Tweet your CRO Site of the Week nominations to @RootToMarket. And remember: If you Test it; they will come!

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  5. CRO Site of the Week: Urban Drinks

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