CRO Delivers A 107% Increase in Sales
- 107% Increase in Sales
- 6 out of 7 CRO Tests Provided Winning Variations
- Fewer Abandoned Shopping Carts
Starting with a test to better display USPs (free delivery; authenticity; safe payment; refunds and returns) in the shopping cart to negate any buyer anxieties we decreased cart abandonment rate. We then increased sales by 107% via a Price vs. Authenticity A/B test.
We have since tested Calls to Action - incorporating colour and size multivariate tests - eliminating the left hand navigation (increasing conversion rate by more than 1% or from 2.52 sales per 100 visitor to 3.58 sales per 100), as well as our latest successful test - integrating a Trust Pilot Widget on-page, resulting in another statistically significant test.
The series of successful tests were taken on board by the client who then implemented the changes and now has a better performing e-commerce website because of the conversion tests devised and carried out by High Position.
James Root, Head of CRO