150% Increase in Non-Brand Organic Revenue
- 99% Increase in Visits
- 159% Increase in Non-Brand Organic Transactions
- 150% Increase in Non-Brand Organic Revenue
The SEO strategy included making technical recommendations to improve the site's search engine compliancy and creating quality backlinks which focused on pushing generic, non-branded keywords.
We developed a content strategy based on increasing long tail visibility for their property types and locations. By rolling out destination pages for each category we added user valuable content and improved keyword density across the site.
Throughout 2012 Hoseasons experienced record traffic levels, with the strongest organic performance in over two years.
Over 1 million additional visits were generated via non-brand organic traffic, delivering a 159% increase in organic transactions and 150% increase in organic revenue.
- Up-to-date processes that evolve with algorithm changes
- Target the keywords that have an impact on your bottom line
- Tailored content that appeals to users and search engines
- Sustainable and transparent backlink acquisition
- Defined KPIs measured in Google Analytics, with ROI reporting
Chris Green - SEO Consultant