72.4% Increase in Organic Search Visibility
- 900,000+ Links Analysed
- 7,100+ Domains Analysed
- 72.4% Increase in organic search visibility
With a substantial link profile our initial challenge was to weed out the low-quality links using a number of pre-defined link quality metrics and extensive manual checks.
Using these intricate link removal processes we successfully segmented the data into varying levels of severity, tackling each level accordingly. The next phase focused on requesting removal of the offending links, completed using our targeted outreach process. This allows us to directly contact offending domains in a strategic, unobtrusive manner with remarkable success rates.
In total, this link removal campaign resulted in the disavowing of 24,000+ links from 3,700 unique linking root domains.
As a result the manual webspam action revoked in January 2014, leading to a 72.4% increase in organic search visibility for primary service keywords during the weeks following the revoke.
Lick Library are just one of our success stories, which have all been through our five core phases of link removal:
- Pre Domain/Link Analysis
- Link Capture & Organisation
- Manual Link Review
- Link Removal Outreach
- Creation/Submission of Link Disavow & Reconsideration Request
Chris Ainsworth, Senior Search Consultant