At High Position we recognise the importance of interactive content and the role it can play within Digital Marketing campaigns. Our Content Marketing team, named ICE (Interactive Content Engine) curate innovative, memorable and engaging content marketing strategies that deliver national recognition.
Our evergreen content that takes content marketing to a whole new level: we create content that grabs people and doesn't let go! It builds trust, advocacy and brand strength. People spend hours engaging with it and come back for more – True brand amplification.
The days of dull, text only content strategies are gone; there are more than 2 million blog posts published every day, most are uninspiring and just languish in obscurity. There is only one way to cut through this mass and that is with something fresh, new and different.
We can create compelling content, no matter what the subject matter, aims and KPI’s: There is no such thing as a dull industry! Our content marketing covers a wide range of industries and we’re certain that there is no industry that we cannot create exciting content for; even in the most competitive areas of digital marketing such as recruitment, finance, property and many more industries that are challenging to market.
Remember that search engines such as Google are measuring content interaction, shares, mentions, citations, links and much more.
The most important goal of any content strategy is to get the attention of audiences, whether they are existing customers or new ones. Once you have their attention, wow them, get them to interact with you - compel them to take action. That action should be in the form of interaction, social sharing, commenting, engaging again and again, purchasing and in turn brand building.
Your content should be as captivating long after it was first published, it should still be working hard, pulling in more and more people as time goes by.
At High Position, our content marketing strategies are truly evergreen and we can prove it, for example our World Cup 2014 piece is so good it is still scoring goals months after the event finished. During the World Cup it had more than 100,000 interactions measured by social engagements, links, mentions, shares and actual on-page actions.See For Yourself!