Pay Per Click Marketing
Maximise your Internet Marketing by putting your business in front of the right people.
Paid Search Marketing, or Pay Per Click (PPC) as it's more commonly known, enables businesses of all sizes to put their products and services in, what is effectively, the biggest shop window in the world... but don't let that put you off!
We'll show you all the options that are available - Even the VIP ones!At High Position our team of Google AdWords Qualified Individuals can help you understand what PPC is and what it can mean to you. We'll go through all the different options and help you build an online strategy that adds real value to your business.
The Future is Enhanced Campaigns
Google recently unveiled the biggest and most radical change to its AdWords platform and High Position were one of the first agencies in the UK to learn about the update. Known as Enhanced Campaigns the change is designed to reflect search behaviour in relation to location, device and time of day. Enhanced Campaigns will replace all existing AdWords campaigns by the end of 2013 so businesses need to start preparing now.
Google, Bing, Yahoo, Facebook and more...
That shop window is of course the Internet and, more specifically, search engines such as Google, Bing and Yahoo. If used correctly and managed efficiently PPC can generate consistent revenue no matter what industry or sector you happen to operate in.
Speak to us today about Paid Search
Call one of our Paid Search specialists today and discover how High Position can help with your online marketing and enable you to take advantage of the latest developments in Search Marketing. Or contact us online here.
"I'm proud of the work we do here at High Position. Helping people understand what Paid Search Marketing is all about and then enabling those same people to explore opportunities they would never have dreamed of before is extremely rewarding." Michael Scanlon, Head of Paid Search
Case Study: Keyword Improvements - Home 2 Garden
Challenge - Reduce the Cost per Acquisition of an existing AdWords campaign from £20 to a target of £15.
Approach - The client wanted to reduce the average CPA and improve profit margins. A health check on the account was performed by one of our qualified AdWords account managers. This check highlighted the need for a keyword revision and update as budget was being consistently spent on keywords that never generated conversions. This was backed up with evidence and keyword changes were made.
Result - Before the changes were made the average monthly CPA was as high as £19.18. After the changes were made the average monthly CPA had decreased to £8.70.