PPC Call Tracking
Do you really know the full value of your Digital Marketing campaigns?
Tracking goals and conversions through AdWords and Analytics enables you to put a value on what you are doing and measure the results of everything you do, but for some businesses this is only a small part of the bigger picture. Although phone call metrics are often measured by an organisation, the benefit that tracking online marketing with phone call conversions is often undervalued.
Is it really for me?
If your business relies on people calling you then you should be tracking those calls, you should also be able to see where those calls were generated. If you're not then you're missing out on valuable information that could help you make better use of your advertising budgets and grow your business.
Cracking the Phone Tracking Code
These days, call tracking is now very simple to set up and the information it generates is very sophisticated. Putting call tracking in place is as simple as implementing a piece of code and setting up a goal in Google Analytics, in the same way you would for any other enquiry or lead that is generated via the website.
Is it expensive?
We can help you implement the code on the site for a one off fee, or as part of your retainer, then for a small monthly fee you will be able to see exactly where your calls where generated. You will be able to track all offline, and online, sources of traffic - right down to being able to identify which keywords in your AdWords accounts are generating the most calls. You'll also have the option to view metrics related to missed or unanswered calls, times and dates of calls, call duration and can even opt to record of every call.
“If you don't have call tracking set up, it's like a huge black hole of missing information. If I said to you that for less than the price of a train ticket I can help you make better use of your budgets, surely you'd be interested?” Richard Price - PPC/CRO Account Manager
