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DNA Kids

Embracing Digital Evolution Really Pays Off

Objective: “To make 2014 DNA Kids' first £1 million turnover year”


  • 29% Increase in Visits
  • 118% More Conversions So Far
  • Record High Revenue Figures in 2013
Bring The Site Up To Date

Late 2013 saw the reinvention of DNA Kids as an online brand. Taking the strongest elements of the previous DNA Kids website - the site went live with a stronger brand than ever before. Bold headers, re-written content, striking calls to action and user centric information has seen online conversion rate improve by 69% - and the site has recently gone live with the mobile responsive design. (Extra brownie points here!)

Understand Our Customers

We love analysing data at High Position, by finding trends in Google Analytics and having a great client relationship with DNA Kids, we've got a handle on who DNA customers are, what's important to them and when is a key time for booking parties. Upping our game at peak times and expanding targeting during quieter times has helped us boost traffic by 30% YoY so far in 2014.

“Incredible increase in year on year bookings!
What can I say but 'wow' and thank you so much.”
Darren Bewley, DNA Kids
Brand Driven Campaigns

This year we really wanted DNA Kids to show up in the right places, with the right messages. Analysing referral data has led to increased affiliate advertising & appreciating the importance of Word Of Mouth has meant close attention is paid to online reviews.

Embracing YouTube advertising and improving social media campaigns from the DNA Kids offices has helped reach out to new customers and improve loyalty with current customers. The brand has gone from strength to strength and DNA Kids now covers 45 UK regions - compared to 32 just 12 months ago!

Digital Best Practice

So far in 2014, overcoming a manual Google penalty has been a hurdle for DNA Kids' otherwise immaculate search strategy and embracing user-centric content strategies alongside more and more sophisticated PPC targeting has meant we are delivering 30% more traffic YoY to DNA Kids' site. Teamed with a better conversion rate than ever before, site conversions for the same period are 118% improved YoY! Moreover, embracing Google's enhanced campaign features has seen Cost Per Click reduce and Cost Per Acquisition decrease by an impressive 27%.

“Working with DNA Kids is a real treat. Seeing the brand and results go from strength to strength highlights how investing in keeping up to date with the digital world really does pay off.”
Chris Ainsworth - Senior SEO Consultant

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