digital-digestDigital Digest: Google Algo Update, Access to Twitter Firehose and Big Investment in Content Marketing

This week’s #DigitalDigest features a Google algo update (shock horror!), Twitter and Google making friends, loadsa wonga for Taboola and a whole town full of Facebookers. Search Another day, another Google algo update. The latest one dropped on Thursday causing the … Continue reading

Verified Local Business BadgeConnect a Google+ Business Page with a Google Maps Listing

At long last Google have finally provided webmasters with a much anticipated feature, the ability to connect a Google+ Business page with a verified Google Maps listing. For some time now many businesses have been forced to operate Google+ Business … Continue reading

Google Pokemon ChallengeApril Fools’ 2014 Pranks from Google, Bing & Best of the Rest!

It’s the beginning of April which means only one thing, it’s April Fools’ Day! Every year various divisions of Google, Bing and companies worldwide take part in April Fools’ pranks, each year trying to outwit the last. This year is … Continue reading

segmenting-your-users5 Digital Trends to Watch in 2014

If 2013 is anything to go by, this year will be another cracker for digital marketing. With 79% of the EU having internet access in 2013, compared to 55% in 2007 and online traffic from mobile devices increasing by 46% … Continue reading

Knowledge GraphThe Evolution of Knowledge Graph

In May 2012 Google unveiled one of the most significant changes to search, the Knowledge Graph. I recently published a post on the Search Engine People blog discussing the importance of Knowledge Graph, how it works and various types of … Continue reading

Google+You BannerGoogle+ Rollout Custom URLs

Yesterday Google finally began rolling out vanity URLs for established Google+ profiles much to the joy of many Google+ users. In a post on Google+ Otavio Silva announced that Google have commenced rolling out custom URLs to established profiles, expanding … Continue reading

Click to view full sizeMulti-Channel Funnels – 90 Day Look-back Is Here!

I arrived at work this morning, opened my inbox, and quelle surprise! a lovely treat from Google sitting right there! Google Analytics have announced that the look-back period within the Multi-Channel Funnel reports have been extended to 90 days before conversions, … Continue reading

google-io-2013-logo-smallGoogle I/O 2013 – Keynote Highlights

Google commenced the 6th annual developer conference, Google I/O, in San Francisco yesterday. The conference began with the three and a half hour keynote address revealing Google’s innovations and future plans across their broad spectrum of platforms. The keynote even … Continue reading

PPC OrangeThe Brand Bidding Debate

To Bid, Or Not To Bid… At High Position we take ROI seriously and aim to use PPC budgets as efficiently as possible, generating cost effective clicks, which convert well and achieve a healthy CPA. One topic we are constantly … Continue reading

Google’s PPC Paid Search Must Have Ticket! Part 1

Google requests the company of… Google opened their doors last week for a special client/agency presentation, during which they detailed their vision for the future, and High Position had front row seats. Unlike many recent events, this one was at … Continue reading