This week High Position’s CRO specialist, Laura ‘Super’ Hands, takes a look at Photojojo.com. As ever, Winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, James Root, via twitter: @RootToMarket. Nominations can also be tweeted, so please share and get involved.

WHAT DOES THE SITE DO?

The site sells photography gifts and equipment and offers tips and tricks for those who like to play with cameras.

WHAT DOES THE SITE SAY THEY DO?

The site clearly states that it sells “the most awesome photo gifts and gear for photographers”

WHAT DOES THE SITE DO WELL?

On the homepage of the store, items are excellently displayed with clear descriptions and good quality, attractive images. There is a wide range of products on one page - usability tip: don’t make users have to click infinite pages to find what they want!

The most popular items (or ‘hot’ items) are the first products shown on the page, instantly drawing your attention to them.

Each innovative product has its own identity. For example, the iPhone waterproof case is branded as “The iPhone Scuba Suit”.

Excellent use of language

The tone is aimed at a very specific audience and is consistent across all of the product pages:

Unique and fun scrolling function – On the iPhone lens page, when you click the lever with the instruction “do not pull” underneath it, a long, orange, Mr. Tickle style arm extends down the page, grabs the bottom section and pulls it up. Amazing!

Nice Touches

I also decided to buy something from the website (strictly for research purposes only) and was presented with a confirmation page thanking me for my order and telling me that I make them smile, which made me smile

Also, it seems that myself and Photojojo are now BFF’s!

Marvellous Customer Service

Photojojo have an awesome IM chat feature - one of the most colourful and interactive customer chat functions I’ve seen - and the customer service experienced when using this feature was efficient, friendly and incredibly helpful. #Win!

WHAT DOES THE SITE NOT DO WELL?

It’s hard to fault the site as they have paid such close attention to detail, however, the contact phone number and social media links are placed at the bottom of the main store page meaning you don’t see them unless you scroll through all of the products (and there are quite a few).

Would more people phone and click on the social media links if they were displayed at the top of the page? TEST IT!

Also, there are no visible signs of a/b or multivariate testing. It’s an awesome site, but that doesn’t mean we can’t make it even more awesome! TEST IT!

Follow Laura (@Superhands_1).

Tweet your CRO Site of the Week nominations to James – @RootToMarket. And remember: If you Test it; they will come!

Each winner receives some stuff from James’ drawer! #Win!