Category Archives: Internet Marketing
CRO and Content Marketing: Content Is Chun-King
So everyone’s still talking about content marketing. This buzzword has the digital marketing world all a-quiver and while it has its advocates (and its adversaries), you can’t knock the idea of creating genuinely relevant, useful and engaging content to enhance … Continue reading
Being Visible Online - Without Page One, Position One
Search has changed a lot over the last few years – and 2013 was no exception. With the numerous Panda and Penguin algorithm updates, the Hummingbird algorithm, the move towards encrypted search and the evolution of the knowledge graph, capturing … Continue reading
Get Connected & Feel The Discomfort
I was a finalist in the business awards recently… <cough> I may have mentioned that one or two times … okay I admit it I mentioned it ‘ad nauseum’ to anyone who would listen! But my ego-boost-bragging aside, I have … Continue reading
Take Your Remarketing to the Next Level
We already know how powerful remarketing campaigns are when it comes to improving overall conversion rates. Visitors are simply too precious to lose out on, so it makes sense to chase after them , just in case some gentle encouragement … Continue reading
Insights From Digital Shoreditch – Tomorrow’s World
This week I was fortunate enough to attended the Digital Shoreditch 2013 conference, the theme for the day was “Tomorrow’s World” where people were brought together to discuss the future, and what might be coming to technology and marketing campaigns … Continue reading
CRO Site Of The Week - Daisy Jewellery
This week High Position’s Marketing Manager, Rachael Bilby, takes a look at www.daisyjewellery.com. As ever, winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, James … Continue reading
To Bid, Or Not To Bid… At High Position we take ROI seriously and aim to use PPC budgets as efficiently as possible, generating cost effective clicks, which convert well and achieve a healthy CPA. One topic we are constantly … Continue reading
CRO Site of the Week: Sweaty Betty
This week High Position’s Marketing Manager, Rachael Bilby, takes a look at www.sweatybetty.com. As ever, winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, James Root … Continue reading
LinkedIn Lead The Way In Email Marketing
HP’s CEO, Stephen Dart, feels even more special than normal today having been congratulated by LinkedIn for being one of the top 5% most viewed profiles in 2012. The world’s largest professional network (with net worth of $7.5 Billion) now … Continue reading