Author Archives: Super Hands
5 Common CRO Myths Busted!Conversion Rate Optimisation, a largely overlooked digital marketing discipline, is very much open to interpretation and as a result there are a number of common misconceptions concerning the process. Here I take a look at some of the biggest myths … Continue reading
CRO SITE OF THE WEEK: teapigsThis week High Position’s CRO/UX Expert Laura “Super” Hands takes a look at TeaPigs.co.uk. As ever, the winner of CRO site of the week will win a prize from the HP CRO Drawer. All winners will be notified by High Position … Continue reading
CRO Site of the Week: River Island
This week High Position’s CRO Expert Laura - Super - Hands takes a look at River Island’s website. As ever, winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position … Continue reading
Use Social Validations to Avoid Customer Assumptions
How many times have you abandoned a product online on the basis of an unflattering review left by a complete stranger? Whether in relation to a throw-away item or a big investment such as a car, other people’s opinions matter … Continue reading
Want To Find Out How To Make Users Click? Click Here
The humble call to action button is always a popular topic in the world of CRO/UX with a number of constant debates surrounding a number of CTA features such as what colour encourages the user to click, what size the … Continue reading
“I Came, I Puked, I Left” - Understanding and Improving your Bounce Rate in 2013
This year I feel like I have had more conversations regarding bounce rate than any other Google Analytics metric and I am positive that people’s enthusiasm to talk of this topic will continue well into 2013 and beyond. The interesting … Continue reading
Don’t You Know I’m CRO Loco - Engage With The Brain
Having recently read The Web Psych’s “Webs Of Influence: The Psychology of Online Persuasion”, I was interested to learn more about the developing new field of Neuroesthetics which essentially seeks to understand how beauty stimulates the brain and how the … Continue reading
CRO Site of the Week - The Photojojo Store
This week HP Group’s CRO specialist, Laura ‘Super’ Hands, takes a look at Photojojo.com. As ever, Winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, … Continue reading
Click Farms - How Scary Can They Be?
Whenever I hear the term Click Farm I cannot help but imagine a long line of greedy, evil hens peering over the tops of custom-made laptops with hatred in their eyes as they sit and repetitively click on PPC adverts … Continue reading
