About Michael Scanlon

Michael is Head of Paid Search at HP Group. He has worked on Paid Search campaigns of all sizes in the UK, Europe and beyond! He writes extensively about developments in Paid Search and Online Marketing and is a regular features writer for several magazines. You can follow Michael on Twitter (@MikeatHP) and also on Google+

Have Enhanced Campaigns Changed Your Life?

The Dust Settles on Enhanced Campaigns… Working with AdWords has always been a constant process of learning, implementing, measuring and learning some more. The pace of change never slows and the number of updates and new features being rolled out … Continue reading

Google 2Google’s PPC Paid Search Must Have Ticket! Part 2

The End of PPC and Paid Search? Not Quite… So after and short break for coffee, biscuits and bag printing – no really, we designed our own Android characters and had them printed onto linen bags – it was back … Continue reading

Google @ Kings Cross 2Google’s PPC Paid Search Must Have Ticket! Part 1

Google requests the company of… Google opened their doors last week for a special client/agency presentation, during which they detailed their vision for the future, and High Position had front row seats. Unlike many recent events, this one was at … Continue reading

World Book Night - High position - 1High Position Celebrates World Book Night 2013

World Book Night 2013 is Here! World Book Night 2013 is being celebrated tonight in the UK, Ireland and the USA and here at High Position we are proud to say we are getting involved! The annual event, now in … Continue reading

Enhanced Campaigns the latest AdWords Update from GoogleEnhanced Campaigns - Google AdWords’ Vision for the Future

Time, and Place, for a change… Google today announced what could be the biggest shake up ever to its AdWords advertising platform. Titled ‘Enhanced Campaigns’, it aims to be a better method of delivering relevant content, in the form of … Continue reading

Shopping bagsVeni, Vidi…Non Ita Multum Moratus* - PPC User Behaviour

I’ve been having quite a few conversations recently on the value of PPC results that fail to hit targets from day one. To begin, let’s be clear, not all paid search campaigns get fantastic results from day one. Approaching paid … Continue reading

Manage Your Way to Social Media Success

Are You Being Unsocial? In 2013 the big Social Media players will continue to make inroads into online advertising with the aim of getting a piece of the Google pie. Sponsored stories on Facebook and Promoted Tweets on Twitter are … Continue reading

Follow the money in 2013 – Adwords and Analytics

  Knowledge is Power Online activity in 2013 will grow at a greater rate than ever before. People now know and understand that it’s no longer an option to be involved - it’s a necessity. But, increasingly, one of the … Continue reading

You’re dynamic, competitive and trustworthy. But are you mobile?

2013 is going to be a massive year for mobile and online activity. From December 25th onwards the amount of mobile search activity is going to exceed all previous levels. So if you’re not aware of this fact or aren’t … Continue reading

Holy-GrailLong Tail Keywords and the Search for the Holy Grail of PPC

Understanding your product and anticipating what your audience search for is the Holy Grail of PPC account management. If you get these two things right then success will come your way. Sounds simple? Well it is and it isn’t. If … Continue reading