Author Archives: James Root

About James Root

James is Head of CRO / UX at High Position. A journalist by trade, there's only one thing he likes more than user friendly websites and that's websites he's helped become more user friendly! Oh, and he likes Guinness. You can follow James on Twitter @RootToMarket and Google+ - and connect on LinkedIn.

croSOTW cropCRO Site of the Week: Appear Here

This week’s CRO Site of the Week is appear here We love using innovative websites so if you encounter an awesome user experience you can Tweet your nominations here. What does the site do? appear here is a business that rents retail space … Continue reading →

croSOTW cropCRO Site of the Week: flic

This week’s CRO Site of the Week is flic.io We love using innovative websites so if you encounter an awesome user experience you can tweet your nomination to @HighPositionSEO using #CROSOTW What does the site do? flic is a wireless shortcut button that can be … Continue reading →

digital-digestDigital Digest: Google Algo Update, Access to Twitter Firehose and Big Investment in Content Marketing

This week’s #DigitalDigest features a Google algo update (shock horror!), Twitter and Google making friends, loadsa wonga for Taboola and a whole town full of Facebookers. Search Another day, another Google algo update. The latest one dropped on Thursday causing the … Continue reading →

cro-site-of-the-week-badgeCRO Site of the Week: Pebble

This week’s CRO Site of the Week is getpebble.com We love seeing awesome, innovative websites so if you come across a great user experience you can tweet your nomination to @HighPositionSEO using #CROSOTW What does the site do? Pebble is a smart watch manufacturer, … Continue reading →

hp-digital-digestDigital Digest - Content Quality Not Quantity, PLA Dominance & Mobile SEO

Welcome to Digital Digest where we run through a selection of the latest and best Digital Marketing stories. Join us every Monday lunchtime for your Digital Digest, and if you would like to be considered to feature, get in touch or tweet … Continue reading →

Aether LogoCRO Site of the Week: aether.com

This week’s CRO Site of the Week is aether.com We love seeing awesome, innovative websites so if you come across a great user experience you can tweet your nomination to @HighPositionSEO using #CROSOTW What does the site do? Aether is a technology startup that … Continue reading →

beer52 logoCRO Site of the Week: Beer52

This week’s CRO Site of the Week is Beer52 We love seeing awesome, innovative websites so if you come across a great user experience you can tweet your nomination to @HighPositionSEO using #CROSOTW What does the site do? Beer52 is essentially a … Continue reading →

hp-digital-digestDigital Digest - The Latest and Greatest Digital Marketing Stories

Welcome to a new feature on the High Position blog where we run through a selection of the latest and best Digital Marketing stories. Join us every Monday lunchtime for your Digital Digest, and if you would like to be … Continue reading →

crooked tonguesCRO Site of the Week: Crooked Tongues

This week High Position’s Head of CRO, James Root, takes a look at Crooked Tongues. As ever, winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified via Twitter. Nominations can also be … Continue reading →

simpleWeb Forms - Keep it Simple, Stupid

There are many barriers to conversion – quality, price, immediacy, trust, efficacy, to name but a few so the need to make it simple for a prospective customer to enquire about your services is obvious, right? RIGHT? Why then do … Continue reading →