Author Archives: Chris Ainsworth
A Round-Up of 2015 April Fools’ Day Pranks
It has long been tradition for Google to bring a bit of humour to April with a selection of April Fools’ jokes and pranks. In 2014 we saw Google Maps Pokemon Challenge, Adbirds for Google Adwords and more, as well … Continue reading
The Importance of Measuring User Engagement for SEO
Website usability and user experience (UX) considerations are becoming vital factors for search marketers. Not only are usability/UX factors important for the more obvious reasons in relation to driving conversion, they’re also important factors in relation to SEO and organic search … Continue reading
How to Extract a List of Image URLs Indexed by Google
Back in 2014 I coded a nifty little JavaScript tool (adapting previous work by Liam Delahunty) to help with site auditing by extracting a list of URLs indexed by Google for a domain of your choice. The tool was initial … Continue reading
How to Add Your Social Profiles to Google’s Knowledge Graph
Yesterday Google announced the launch of a new feature for webmasters - the ability to specify social profile information for inclusion within the Google Knowledge panel. The new features provide marketeers with an additional area of search real estate to … Continue reading
Manual Penalty Removal & Recovery - Part 4 - When to Disavow Links
If you’ve been following this series you’ll now have a strong understanding of the varying types of manual action, and have gained insights into the factors that form a link penalty - and hopefully you’ll now have enough knowledge to be … Continue reading
Manual Penalty Removal & Recovery - Part 3 - How to Perform a Link Audit
Link auditing is a skilled process through which there is no “one size fits all” solution. It’s a fluid process in which different approaches can be adopted, depending on individual circumstances such as link history, the type of link penalty … Continue reading
Panda 4.1 Slow Rollout Commences
Google have announced the slow rollout of Panda 4.1, Google’s 27th Panda update originally released back in February 2011. To recap, Panda is a filter which is designed to identify low-quality content and penalise accordingly through lesser organic search ranking. … Continue reading
How to Structure Title Tags for SEO
In my 9 years experience in digital marketing I’ve been asked just about every question about Title tags and Meta Data you can imagine. From broad “how do you write the best page title for SEO” down to “How many … Continue reading
Manual Penalty Removal & Recovery - Part 2 - What Constitutes a Link Penalty?
Welcome to the second of this five part series covering the fundamental principles of Google manual penalties. In part one I discussed various factors to help improve your overall understanding of manual action. In part two I’m going to cover … Continue reading
Connect a Google+ Business Page with a Google Maps Listing
At long last Google have finally provided webmasters with a much anticipated feature, the ability to connect a Google+ Business page with a verified Google Maps listing. For some time now many businesses have been forced to operate Google+ Business … Continue reading