Monthly Archives: February 2015

What is Content Marketing? And 15 Other Essential Content Questions (Part 2)

Welcome back to the second part in my content marketing essentials series, for those who missed part one I covered some core content marketing principles, like “what is it?”, ‘why you need it’ and ‘what types of content to produce’ among … Continue reading →

Bing PPC Ads: Don’t Ignore The Underdog

Pay-per-click advertising is a great way for small businesses to add an extra dimension to their marketing strategy and gain some substantial wins for what can be a relatively low cost. Typically this involves immediately going straight to Google AdWords, … Continue reading →

Making the Most out of Google’s New Structured Data Testing Tool

When it comes to talking about Structured Data, people mention Schema, Microdata and RDFa in the same sentence. The Schema is the current dominant vocabulary for including Structured Data on a website. Microdata, RDFa and JSON-LD are the various syntaxes … Continue reading →

Digital Digest - Apple’s Earnings, Vine for Kids and the Super Bowl

Welcome to another edition of #DigitalDigest where we take a look at the top digital marketing stories from the past week. Today we take a look at Apple’s massive profits, Vine for Kids and of course the Super Bowl’s costly ad space. … Continue reading →