Monthly Archives: November 2012

Don’t Play On Words, Test Them

A misconception of conversion rate optimisation and user experience testing is that it is mainly a design based process – let’s look at improving that button; remove that idle slider; change the navigation this second! These may all be extremely … Continue reading →

Hyphens In Domains - Negative Signal to Google?

About a month ago I published some research into the Google EMD update and it’s effect on exact and partial-match domains in the UK SERPs. If you have’t read that yet then I suggest you pop over there first for … Continue reading →

Cautionary Tales From Comet Crash

High Street Retail Brands & the Digital Age Comet’s demise represented another dark day for the British economy in a year that has seen several significant casualties in the retail market. Aquascutum, Allied Carpets, Allders, Ethel Austin, Julian Graves, JJB … Continue reading →

CRO Site of the week: CoolSh*tYouCanBuy.com

This week we take a look at CoolShitYouCanBuy.com. As ever, Winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, James Root, via twitter: @RootToMarket. Nominations can … Continue reading →

Google Grant Explained - Get More Than £6K For Your Charity

Some of you may or may not be aware that Google offer free Adwords budget of more than £6,000 a month for registered charities. The Google Grant was initially created for charities in the US however the Grant has been … Continue reading →

Christmas Online Shopping Starts Now!

With official figures stamping an end to the UK recession we head full throttle towards Christmas, businesses are cautiously preparing for a strong Q4. Teamed with growing year on year trends in Christmas online shopping, it has never been more … Continue reading →

Google Announce The Release of Panda 21 Update

On the same day that the US announces Barack Obama’s successful re-election as the President of the United States of America, Google have announced the release of Panda 21. OK, so in comparison to the presidential election the 21st Panda … Continue reading →

Getting Started with Remarketing - How to create a remarketing list

Remarketing is a great way to make the most of the Google Display Network, perfect for brand awareness and keeping in touch with your target audience. Visitors that are shown remarketing ads do not even need to have come to … Continue reading →

SEOctober – Top Picks from the World of Search

October, what a month! There was plenty to keep the SEO world busy, but now as we leave it behind, I suspect it might well be remembered as a month of mild horror if nothing else.  Truth is that the … Continue reading →