Tag Archives: PPC
The Part Mobile Advertising Plays in a Multi Device World
Google Partners, Are You Ready To Rock! This month High Position visited the Google HQ in London for the ‘Ready to Rock 2015’ presentation, part of the Google Partners initiative that is going from strength to strength. The event was … Continue reading
Mobile App Ads Coming to Google Play
Last week Google announced the launch of a pilot program enabling sponsored search results to show on the Google Play Store. Mobile app developers will now be able to directly promote their app in the store and have it feature … Continue reading
More PPC Leads With Call Only Campaigns
Mobile Search Is The New Black It seems like all marketing roads lead to mobile right now, and Google’s latest AdWords update certainly gives weight to this argument. Call Only Campaigns were rolled out across all AdWords accounts last week with … Continue reading
Google AdWords Lightbox Ads: How To Do More With Your Video Content
Google unsurprisingly recognises the value that video is now playing in the digital strategies of many huge brands, with Lightbox ads now one of the more interesting ways to advertise video content. What is it? According to Google “Lightbox Ads are high-impact … Continue reading
Google Unveils AdWords Upgraded URLs - Bright Shiny Things!
This week Google unveiled its latest update to AdWords, Upgraded URLs. Having looked at the details it could have huge reporting benefits for advertisers who use third party tracking, as well as AdWords and Google Analytics. For those who do not, … Continue reading
Bing PPC Ads: Don’t Ignore The Underdog
Pay-per-click advertising is a great way for small businesses to add an extra dimension to their marketing strategy and gain some substantial wins for what can be a relatively low cost. Typically this involves immediately going straight to Google AdWords, … Continue reading
How to Become a Google Certified Shop
One of the more controversial paid search moves by Google in recent years has to be that of Product Listing Ads (PLAs) changing from a free service to a paid one. Many of the clients that I worked with at … Continue reading
Google AdWords Editor v11 New Features
Towards the end of last year Google released its latest version of AdWords Editor for PPC campaign management, with claims that version 11 would be the most significant update made to the application since it was first launched in 2006. … Continue reading
Can AdWords Callout Extensions Save Your Sanity?
A colleague of mine, working on a new build AdWords account a few days ago, became increasingly frustrated at the 35 character limit imposed on the two lines of body text in his ads, to the point where he had … Continue reading
New AdWords Innovations Announced
Since last year’s big Enhanced Campaigns announcement it’s been relatively quiet on the AdWords Front. There has been the steady trickle of updates and enhancements that we expect from Google, but nothing that could be described as game-changing. However, yesterday … Continue reading