Tag Archives: adwords

Google Shopping Ad Statistics – What to expect when PLAs come to the UK

From today, Google Shopping will begin the migration to a fully commercial model in the UK. Back when these changes were coming to the US, Google’s VP of Product Management stated the following: “We believe that having a commercial relationship … Continue reading →

Enhanced Campaigns - Google AdWords’ Vision for the Future

Time, and Place, for a change… Google today announced what could be the biggest shake up ever to its AdWords advertising platform. Titled ‘Enhanced Campaigns’, it aims to be a better method of delivering relevant content, in the form of … Continue reading →

Hold on to Your Hats. The Google Merchant Centre Feed is Changing in the UK

Don’t Panic! Google Shopping is changing – but we are here to help! The end is nigh for free product listings on Google. From February 13th 2013, Google will start migrating existing Merchant Centre feeds to a commercial model, with … Continue reading →

Follow the money in 2013 – Adwords and Analytics

  Knowledge is Power Online activity in 2013 will grow at a greater rate than ever before. People now know and understand that it’s no longer an option to be involved - it’s a necessity. But, increasingly, one of the … Continue reading →

Geo-Target Your Most Profitable Audience

One thing that small businesses and large enterprises have in common is that their online advertising campaign budget needs to be stretched to the max and generate the best ROI. Whether you have a handful of key products and/or services … Continue reading →

Christmas Online Shopping Starts Now!

With official figures stamping an end to the UK recession we head full throttle towards Christmas, businesses are cautiously preparing for a strong Q4. Teamed with growing year on year trends in Christmas online shopping, it has never been more … Continue reading →

Click Farms - How Scary Can They Be?

Whenever I hear the term Click Farm I cannot help but imagine a long line of greedy, evil hens peering over the tops of custom-made laptops with hatred in their eyes as they sit and repetitively click on PPC adverts … Continue reading →

Long Tail Keywords and the Search for the Holy Grail of PPC

Understanding your product and anticipating what your audience search for is the Holy Grail of PPC account management. If you get these two things right then success will come your way. Sounds simple? Well it is and it isn’t. If … Continue reading →