Hi everyone! For those that aren’t already aware or too caught up with the Google I/O 2013 announcement; Google unveiled support for Schema’s Organization -> Logo mark up yesterday in an attempt to better understand and associate the right image/logo with websites.
This announcement has led to a few questions popping up online about how Google plan to use the image in search results and its appearance when you run it through the Structured Data Testing Tool. Might this output tease what it could like in SERPs?
Unfortunately, I can’t show you examples of how Google intend to use it but I can show you a working example of what it looks like in the Structured Data Testing Tool.
Below is a screenshot of our own domain www.highposition.com using the following code:
<div id="logo" itemscope itemtype="http://schema.org/Organization"> <a itemprop="url" href="http://www.highposition.com/"> <img itemprop="logo" src="http://www.highposition.com/images/hp-group.png" alt="High Position SEO" /> </a> </div>
Notice how the structured data tool shows a preview similar to that of an authorship mark-up listing. Could Google be looking to use a similar approach to authorship listings in SERPs?
Personally, I’m very doubtful Google would roll out an authorship type listing like this but rather chose to use it for things like Knowledge Graph listings (as is suggested on the WCB post) and perhaps as a featured image on highly brand based search queries or homepage listings.
Who knows though? I’m sure we’ll see some tests popping up over the next few weeks.
If you have any problems, give us a shout below.
What do you think?
What do you think Google will do with Organization -> Logo Mark-up? Have you got any examples of your own or noticed any examples where this may be in use? Leave us a comment below with your thoughts.