CRO Site of the Week - HelloSundayMorning


This week we take a look at As this week’s winners, they will be notified via Twitter by High Position’s Head of CRO, James Root (@RootToMarket) and will be awarded something from the CRO Drawer. #win


This Australian-based company is a sort of community for people who are looking to change their drinking habits. They encourage those that sign up to choose a period of time to go without alcohol, set up personal goals to achieve within this time and share their experiences to inspire others.


“Hello Sunday Morning is a movement towards a better drinking culture. Our purpose is to provide a platform for individuals to create meaningful change in their lives by taking a short break from alcohol. By sharing their story, each person’s stand is a unique and essential contribution to a better drinking culture.

Hello Sunday Morning is a way for any individual to take a break from drinking and recreate the drinking culture around us. Since 2010, over 20,000 people have signed up to go 3 months or more without alcohol, and blog about their journey on Hello Sunday Morning.” 


  • A succinct sentence on the homepage indicates what HSM are about immediately, and the wording “one Sunday at a time” makes it sound more easy or manageable
  • Images of Happy People doing Active Things over-laid with inspiring statements encourages visitors to watch a video and explore the site further
  • The main goal is to get people to sign up, and that blue “Join, it’s free” button is almost impossible to miss!


  • Scrolling down the homepage, a simple 5-step explanation as to how HSM works is made all the more attractive with Monotone Plus Colour icons, that react as you mouse-over:

  • Still not convinced? Clicking “Why do an HSM?” reveals some pretty persuasive statistics:


  • Sign up is super easy. It can be done through either your facebook or twitter account, or you can create an anonymous account. There are no distractions, the form is short and just to make double-sure you don’t get lost, the form field you’re completing is even highlighted as you’re using it:

  • From the Facebook Likes, to the attractive Community page AND a kind of “Sunday Counter” in the site’s footer, I’m constantly reminded that this is a huge community I am becoming a part of… the fact that it’s huge suggests it’s successful too. Social Proof, much?

  • They also sell merch. If you’re looking to help people feel they belong to a  group, what better way to do so than by showcasing happy group-members wearing the team colours with pride? Pictures of REAL people being active, happy and hangover-free encourages sign-ups and purchases:


  • Number-wise, that Sunday Counter is impressive, but it’s hidden all the way down the bottom of the page. Maybe introduce a variation higher up the homepage to ensure increased visibility, further enforcing the Social Proof – TEST IT!
  • Their social media buttons are waaaaay down the page too. Perhaps I’m being picky, but this is an online community and so the Facebook, Twitter and Vimeo accounts are really important. Move ‘em up the page so users don’t have to search for them – TEST IT! 
  • I actually don’t like carousels. I can just about put up with the one on the homepage, but the store front’s animated banner is so flicky and distracting. I know it’s fashionable, but they don’t convert and make the user experience jumpy and unpleasant. Choose one attractive banner and offer a click through to a gallery for more images – TEST IT!

Huge congratulations, HelloSundayMorning! Your message is clear and so is your website! With effective use of imagery, friendly language and descriptive Calls to Action,  you’re definitely pulling off a fantastic user experience. With a little bit of CRO Testing, could you make the HSM Idea that little bit more irresistible?



Tweet Us Your Nominations

You can tweet your CRO Site of the Week nominations to @HighPositionSEO using  #CRONomination. We’d love to hear from anyone who’s come across a particularly awesome website.


One thought on “CRO Site of the Week - HelloSundayMorning

  1. Interesting observations - would love to see a piece on carousels by the way since we use one on PL - what is the science?

    Completely agree with the social button aspect too, this for me is a big part of 2014 - a good Friday read and thanks.

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