This week High Position’s CRO/UX Expert Libby “UX Vixen” Whetter takes a look at wishwantwear.com. As ever, winners of this prestigious award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, James Root via twitter: @RootToMarket. Nominations can also be tweeted so please share and get involved!
WHAT DOES THE SITE DO?
Wish Want Wear, essentially, offers a dress-hire service. These dresses are designer items, seen on celebrities, and so would usually come with a hefty price-tag – if they were available at all. This online catalogue makes these coveted pieces available to all online shoppers without them having to physically buy.
WHAT DOES THE SITE SAY THEY DO?
“HIRE DESIGNER DRESSES, WITHOUT THE DESIGNER PRICE TAG”
The company “was created by three girls who like most women, love dressing up in designer clothes”. The site offers its visitors a vast “virtual wardrobe” without having to “re-mortgage our houses”.
WHAT DOES THE SITE DO WELL?
- The images on the homepage showcase some of the more eye-catching items
- 5 large CTAs across the centre of the page draw they eye, and they use a mouse-over function to offer more information
- The mixture of pastel colours, vibrant pinks and stereotypical “model poses” mimics fashion magazines – communicates well with the target audience
- Large invitation to sign in / up with Facebook or email – and a special offer of £10 off for doing so
- By signing up, visitors are taken to a new homepage and a pop-up, this helps the experience feel more exclusive AND personal
- The product pages present a large, clear image of the dress being worn
- A brief but thorough description tells the visitor who the designer is, who the dress will suit best and even gives an example of what could be worn with it, right down to the style of makeup
WHAT ELSE DOES THE SITE DO WELL?
- Great to see the use of Qualaroo to get user feedback!
- The price to hire is in a contrasting colour so it stands out, and the RRP is also displayed to show the visitor what kind of deal they’ll be getting
- It takes just “3 easy steps” to hire the dress – and you can “complete the look” with suggested accessories
- Visitors are given the opportunity to try the dress on before their event to ensure they’ve picked the right piece
- The contrasting icons below the description help eradicate any niggling worries about using a hire service, by assuring the visitor it’s all taken care of
WHAT DOES THE SITE NOT DO WELL?
- The animated banner uses small, ineffective pictures – it’s difficult to identify who the celebrities are on the red carpet
Add a CTA with an enticing tagline to encourage visitors to click through and see larger images. The images could then link to the products themselves – TEST IT!
- There are actually more than “3 easy steps”…
Re-jig the steps and label them so that the number actually does resemble three – TEST IT!
- The site offers good quality, clear images of their clothing, and the product page boasts a large full-body example of the dresses being worn. However, the extra images are small and arranged in a crowded, unclear way
Enlarge the images slightly and arrange them down the right hand side of the main image – TEST IT!
Tweet your CRO Site of the Week nominations to James – @RootToMarket. And remember: If you Test it; they will come!
Each winner receives some stuff from James’ drawer! #Win!