This week we take a look at MarshallHeadphones.com. Winners of the prestigious CRO Site Of The Week award will receive something from the HP CRO Drawer. All winners will be notified by High Position Head of CRO, James Root via twitter: @RootToMarket. Nominations can also be tweeted so please share and get involved!
WHAT DOES THE SITE DO?
The site sells Marshall Headphones (obviously!) and the Hanwell Speakers.
WHAT DOES THE SITE SAY THEY DO?
“Breathless roadies and roaring trucks have worked hard to make Marshall heard all across the globe. Now, the time has come for you to carry this magnificent burden of rock ‘n’ roll all by yourself.”
WHAT DOES THE SITE DO WELL?
- High-impact images of the limited edition Hanwells showcase the feature products as soon as the visitor arrives at the page
- Similarly, the black and white colour scheme used on the site is a stark contrast to the heritage colours on the speakers, again, helping them stand out (although, a bit misleading as you can’t actually purchase the heritage coloured Hanwells online)
- You’re encouraged to scroll down the homepage to see more eye catching images complete with irresistible calls to action
- Below the feature products, visitors are invited to view videos about Heavy Metal (synonymous with the Marshall brand), read news and press releases or sign up to the news letter
WHAT ELSE DOES THE SITE DO WELL?
- Simple drop down menus don’t bombard the visitor with choice, but encourages exploration into the site with cheeky, unexpected thumbnails of the products
- The category pages mimick the homepage in that they use large, close-up images to showcase the products, but this time the CTAs are replaced with simple product names, a contrasting Price/Add To Cart button and an empty shopping cart
- The product pages, again, use inviting images and offer further images and perspectives on the product
- Below the image you can find the “Down To The Details” section using cute icons, punchy content and clever headings to break up the wealth of information
- The checkout page is clear, and the information is separated into Shipping Method, Payment Method and Billing Information to illustrate a simple 3-step process
WHAT DOES THE SITE NOT DO WELL?
- WHAT IS WITH THE CAPS LOCK? The discussion about Ascenders and Descenders is a well-known one and so would visitors engage more with this content if it were “easier” to read? – TEST IT!
- Where’s the Social Proof? Although the share buttons have counters and there are reviews for a few of the products, they’re industry reviews and nothing on the site from the customers. Would they benefit from having users sharing their opinions? – TEST IT!
- Moving from the checkout page to the payment page takes you away from the Marshall Headphones site. Although it’s still branded, it was a bit of surprise. Warn your customers - in plenty of time - that they’ll be taken elsewhere to buy their goods and eliminate that split-second of “unsureness” – TEST IT!
Congratulations Marshall Headphones, your powerful product images and awesome On The Road series make for an exciting and engaging user experience! With CRO Testing, could you capture more sales?
As the winner of this week’s CRO Site of the Week, you’ve won yourself some stuff from the CRO drawer - look out for a package in the post
#Win!
