About Michael Scanlon

Michael is Head of Paid Search at High Position. He has worked on Paid Search campaigns of all sizes in the UK, Europe and beyond! He writes extensively about developments in Paid Search and Online Marketing and is a regular features writer for several magazines. You can follow Michael on Twitter (@MikeatHP) and also on Google+

It's not about mobileNew AdWords Innovations Announced

Since last year’s big Enhanced Campaigns announcement it’s been relatively quiet on the AdWords Front. There has been the steady trickle of updates and enhancements that we expect from Google, but nothing that could be described as game-changing. However, yesterday … Continue reading

Time to get social2014 Marketing Plans – Don’t Get Your Tinsel in a Tangle

With the Christmas break fast approaching, it’s time to take stock of that knottiest of problems – your 2014 marketing plans.  It can often be a lonely task, so I asked High Position’s Head of Business Development, Dave Roscoe, for … Continue reading

run santaChristmas Landing Pages – Put The Decorations Up

Go into any high street store during December and you’ll be left in no doubt that it is well and truly ‘the silly season’. There’s guaranteed to be Christmas decorations and offers placed in every possible location. Let’s face it, … Continue reading

Waiting for the doors to openGoogle Partners Launch Event

I’ve been to quite a few Google organised events in the last five years and they never fail to surprise and thrill me, yesterday’s Google Partners Launch was no exception. In fact it raised the bar, in more ways than … Continue reading

reports2Digging Deeper Part 2 – Getting More From Your AdWords Reports

Picking up where we left of last week, sometimes it can take a little digging to get the AdWords Reports you’re really interested in. It’s not that you’re not handling the account well, it’s just that the pace of change … Continue reading

reports1Digging Deeper – Are Your AdWords Reports Actually Telling You Anything – Part 1

If you’ve managed AdWords accounts for several years you’ll no doubt be aware of the improvements made to the reporting side of the system. A few years ago the information available to account managers was very top level and there … Continue reading

3-days-to-goGoogle Enhanced Campaigns – Your Final Warning!

Without doubt the hot topic in the world of Google AdWords the past few months has been Enhanced Campaigns. Here at High Position we’ve covered the topic from day one, having been invited to a presentation at Google HQ London … Continue reading

enhanced_campignsHave Enhanced Campaigns Changed Your Life?

The Dust Settles on Enhanced Campaigns… Working with AdWords has always been a constant process of learning, implementing, measuring and learning some more. The pace of change never slows and the number of updates and new features being rolled out … Continue reading

Google 2Google’s PPC Paid Search Must Have Ticket! Part 2

The End of PPC and Paid Search? Not Quite… So after and short break for coffee, biscuits and bag printing – no really, we designed our own Android characters and had them printed onto linen bags – it was back … Continue reading

Google @ Kings Cross 2Google’s PPC Paid Search Must Have Ticket! Part 1

Google requests the company of… Google opened their doors last week for a special client/agency presentation, during which they detailed their vision for the future, and High Position had front row seats. Unlike many recent events, this one was at … Continue reading