Don't just make great content, make an awesome content strategy.
From December 25th onwards the amount of mobile search activity is going to exceed all previous levels. 2013 could be the year that mobile search advertising either makes or breaks your business.
2013 will be a big year for web analytics, and we've put together our highlights and what to watch for in the coming months.
We all know content is king for SEO, but testing content via CRO is often overlooked. Make your New Year's resolution a positive one: lose the fluff, get to the point, but make sure you test it.
Will 2013 be the year Google unleashes AuthorRank and impact on search results? Don't wait to find out, build your authorship NOW.
Video is no longer just about laughing babies, Tron impressions and eye watering accidents. You can boost your SERPs visibility in 2013 by following these guidelines.
Online activity in 2013 will grow at a greater than ever before. People understand that it's a neccessity to be involved but, increasingly, one of the things businesses are asking for is more information on what works and what doesn't.
If there's one thing you do in 2013 - make sure it involves working out the CPA of your marketing channels! this one task could save you thousands in marketing spend over the next 12 months.
So many businesses ignore their web forms and leave them to rot. Make sure you test all contact forms in 2013, using these top tips from High Position's CRO Team.
In 2013 the big Social Media players will continue to make inroads into online advertising with the aim of getting a piece of the Google pie. Sponsored stories on Facebook and Promoted Tweets on Twitter are already having an impact on the way we look at audience targeting and engagement.
With Google reported to implement 500+ algorithm modifications per year, and Bing/Yahoo continually attempting to better their search algorithms to compete in the search market, search engine strategies change regularly. In this post we look at the SEO audit cycle and discuss the importance of on-going website and market audits.
The amount you are willing to pay per click can effect a number of things including click through rate and quality score, which can have an impact on how much you have to pay per click compared to a competitor. Here is a guide to why bidding in the top positions could be the best strategy.
Knowing the purpose of your website is the first step to improving your marketing, setting realistic targets and eventually rewarding yourself for hitting them.
HP Group's CRO Team offer another top tip for 2013 - improving bounce rates can improve conversion, but ensure you understand exactly what bounce rate is.
The How and Why of Social Media, for those that have yet to successfully integrate it as part of their online marketing campaign.
Local search is by no means a new development in search but I'm here to tell you why it's more important than ever for small businesses in 2013 to review their local strategy and make the most of their local search listings.
If you do not already know Google shopping is changing in 2013. Google products are becoming a paid only service, the free feed is being removed. Find out what is happening and why you need to be prepared.
The standard reports in Google Analytics don't always provide you with what you need. Check out 4 free custom reports that could make your life easier.
HP's CRO Vixen, Libby Whetter, takes a look at Glocalisation and the importance of knowing who exactly your target market are. Follow her top tips for 2013 here.
Social should be core to any digital startegy in 2013, but how do you measure return on investment?
As the year comes to an end we look at achieving a natural link profile to ensure you have a future proof link building strategy for 2013.
The end is nigh for free product listings on Google. From February 13th 2013, Google will start migrating existing Merchant Centre feeds to a commercial model. This will impact a lot of businesses, and will take time and resources to ensure you are ready to rock when the time comes. But fear not, HP Group is here to help!
Do you know who your best customers are, or do you lump all your visitors in together? get cleverer in 2013 by segmenting to find those best converters!
High Position’s Head of CRO offers his Top Tip for 2013 with a little help from The Grok, Bryan Eisenberg – Keep it simple and never test usability and persuasion together.
In this final post of our Online Marketing Advent Calendar, we were debating how to go out with a big finish.